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Well woopy-doo for Ogilvy. I've been doing this for clients for, ooh, what, a year?
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Probably a must-read. I probably must read it.
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Does what it says on the tin.
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This is worse than bad – it's actually obscene.
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"Clients want hard statistics and measurable ROI and hesitate because digital is hard to quantify. However–if they are not being educated and becoming actively involved in this platform I can guarantee their competitors are." Absolutely goddamned right.
