PR is most definitely a keyword. If you work in it, you should mention it.
I’ve come across Matthew Watson’s list of PR Blogs before. It’s another approach to ‘measuring’ blogs, by simply peeling out those from the Ad Age Power150 which mention the word ‘PR’ in the title.
You could argue that it’s a fair enough approach: if it’s good enough for the Ad Age Power150, it’s good enough for Matthew. But already I can see he’s getting some requests for addition, mainly from bloggers who haven’t actually stated ‘PR’ in their blog titles!
If you think it’s a bit, well, daft not to include PR in your title, think again: two of the ‘wannabees’ are David Fleet (Exploring the intersection of communications, marketing and social media’) and Kami Huyse (‘Communication Overtones’). They are decidedly not your rank amateurs at this game, and even though it’s ‘another list’ (guilty m’lud), they want in.
In an attempt to find out what the ‘strong’ keywords are for PR, a while ago I analysed the keywords (actually, the Technorati tags) used by the bloggers in my PR Friendly Index. If you take a look at the resulting diagram, you’ll see that ‘PR’ and ‘Social Media’ loomed large. These are popular keywords for this space. So it follows that if you put those tags into your blog in some way, you become part of it.
But wait. One of the major ongoing themes is the blurring of traditional boundaries between communications disciplines. You can sum up the difference between, say, PR and advertising in many ways (for example advertising’s “I’m good in bed” vs PR’s “I hear you’re good in bed”) but increasingly they’re coming together.
As I say in my ‘About’ page, “… the Sony Bravia adverts were filmed publicly so that people could see them in production and talk about them. Then they were broadcast. Does that make them adverts, or PR? And would this possibly have happened if it weren’t for social media’s intervention?”
So I can sort of understand why some ostensibly PR blogs don’t actually say PR, because PR is becoming so much more.
But I do think they’re missing a very simple trick. Simply put: state your trade.