Top tip: put your keywords in your title

PR is most definitely a keyword. If you work in it, you should mention it.

I’ve come across Matthew Watson’s list of PR Blogs before. It’s another approach to ‘measuring’ blogs, by simply peeling out those from the Ad Age Power150 which mention the word ‘PR’ in the title.

You could argue that it’s a fair enough approach: if it’s good enough for the Ad Age Power150, it’s good enough for Matthew. But already I can see he’s getting some requests for addition, mainly from bloggers who haven’t actually stated ‘PR’ in their blog titles!

If you think it’s a bit, well, daft not to include PR in your title, think again: two of the ‘wannabees’ are David Fleet (Exploring the intersection of communications, marketing and social media’) and Kami Huyse (‘Communication Overtones’). They are decidedly not your rank amateurs at this game, and even though it’s ‘another list’ (guilty m’lud), they want in.

In an attempt to find out what the ‘strong’ keywords are for PR, a while ago I analysed the keywords (actually, the Technorati tags) used by the bloggers in my PR Friendly Index. If you take a look at the resulting diagram, you’ll see that ‘PR’ and ‘Social Media’ loomed large. These are popular keywords for this space. So it follows that if you put those tags into your blog in some way, you become part of it.

But wait. One of the major ongoing themes is the blurring of traditional boundaries between communications disciplines. You can sum up the difference between, say, PR and advertising in many ways (for example advertising’s “I’m good in bed” vs PR’s “I hear you’re good in bed”) but increasingly they’re coming together.

As I say in my ‘About’ page, “… the Sony Bravia adverts were filmed publicly so that people could see them in production and talk about them. Then they were broadcast. Does that make them adverts, or PR? And would this possibly have happened if it weren’t for social media’s intervention?”

So I can sort of understand why some ostensibly PR blogs don’t actually say PR, because PR is becoming so much more.

But I do think they’re missing a very simple trick. Simply put: state your trade.

9 thoughts on “Top tip: put your keywords in your title

  1. (Even though you know how I feel about this blogger list obsession, Brendan),in its original incarnation I saw the “Power 150” as mainly relating to blogs with a marketing focus, even though the list had a hodge-podge of related “disciplines” (communications, advertising, public relations, tech communications). Marketing bloggers noticed and quickly clamoured to get on board…and started rising up the ranks, accordingly (I particularly noted the change in status of Canadian blogs, with the original comms/PR ones quickly losing ground to newer marketing entries).

    The same thing happened when AdAge became the sponsor…the advertising agencies began moving in and submitting their blogs; ergo, the dynamic/status changed again. (With a few notable acceptions, such as Micropersuasion, which you pointed out.)

    So, in summation I’d say that a list of “the most popular PR blogs” that is based solely on the current results of a morphed marketers/advertising current listing doesn’t hold too much weight, at least for me. And, quite frankly, I don’t know too many people who use the AdAge 150 list as a “PR” resource, anymore, anyhow (if they ever did).

    And this isn’t sour grapes, as I/we have never bothered to submit our collective blog to the AdAge Power 150 list…mainly because it didn’t seem targeted enough for our focus/content. Jim Horton’s ( ) Online Public Relations list, on the other hand, was a desired placement, mainly because the folks who read Jim’s blog tend to actually work in…public relations:

    And a belated happy birthday; I hope it topped your list of excellent ones. 😉

  2. Hi Brendan,

    I see your point here, but what if we prefer the term “communications” to “PR”? Both Kami and I have that in our titles. “Communications” is broader and, currently, avoids some of the negative stereotypes that exist around public relations.

    I can’t speak for Kami, but for my part the choice of terms is deliberate, not an oversight.

  3. Hi Dave,

    I knew it would be! But you can see how this means you don’t appear in a list that is scanning for just ‘PR’, right? And that, by the same token, you might lack some search engine juice for that keyword?

  4. Hi Judy,

    My point wasn’t really about being a list, more about the keywords you use to describe yourself if you really want to appear on such lists.

    I still find the techniques I developed to maintain the PR Friendly Index very useful. I understand your point that lists are not relationships, but sooner or later, if you’re hunting for prominent bloggers for a given area, you’ll be looking at… a list.

    Just to prove that I’m not a total idiot (parts of me are missing), I thoroughly subscribe to Shel Holz’s excellent recent post on the nature of influence which, while not offering radical solutions, sum it up very succinctly, with a nice ‘how would you feel saying this to your clients’ illustration wrap-up.

  5. When I named my blog in 2005 I didn´t know one iota about SEO, social media or any of this stuff. I do now, and agree that for the term PR, it would be better to have it in your title. Then again as for this latest list, both Dave and I (and others) found it and made it known that we were PR blogs.

    As for PR and Public Relations in Google, these are some of the top terms bringing people to my blog. You see, every day I can write a headline that is quite targeted to various seach terms. You don´t realy need PR in your title, but you DO need relevant content and descriptive headlines.

    As for Matthew´s list, he has ample evidence now that Dave and I have PR blogs, so now it is up to him if he wants to include us 😉

  6. I agree with Kami that it is content and relevant headlines that tend to maximise your search juice. In terms of other drivers, then participation in the discussion and recommendations from others (eg via blogrolls) should be far more important than inclusion in lists.

    So rather than just putting up a sign that says you’re PR (or public relations, communications, reputation management, or whatever term you prefer), let your action prove your online value.

    Write well and they will find you…

  7. You need both, right?

    You need to spend a bit of time thinking about how to get yourself found in the first place through SEO and keywords. This is how ‘machines’ ie search engines will find you.

    Then you need to prove you were worth finding, by providing good content. This is how you keep your audience, and how ‘humans’ ie word of mouth and social bookmarking etc will find you.

Look! It's a comment field!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s