Sometimes things come in twos, threes or even more. This is why I occasionally grab interesting stuff from the web and chuck it into my Google Notes as future collateral for this blog, and then eventually notice I’ve got enough for a (half) decent post.
This time, it’s visualisation. Diagrams. Infomatics. Pictures.
There have been several doing the rounds recently. Now, I know people say “Oh, I’m very visual, me” and that this is usually tacit code for admitting to a child’s attention span and difficulty reading, but Visuals Can Be Fun.
New technologies tend to follow different trajectories of hype, hope, and despair as they are discovered by different groups of people and finally adopted (or ignored) by consumers. Gartner actually goes ahead and charts this hype cycle for different technologies… According to Gartner’s view of the world, the visibility of new technologies peaks early as initial excitement gains steam. This phase is followed by a “trough of disillusionment” in which inflated expectations hit reality. But as technologies prove themselves, their visibility begins to grow again at a more measured pace.
The ‘Trough of Disillusionment’ strikes me as akin to the ‘chasm’ that high-tech companies need to cross between early and mass adoption, that is, everything is in its right place but someone somewhere needs to find a killer use for it, whether through canny marketing on the behalf of the company, or clever-dickery on the part of a user.
Anyway, enough of my yakkin’, here’s the diagram/infomatic/picture:
Some of this I can absolutely relate to. I dipped a toe into Second Life when it was hitting the headlines, even considered it for some campaigns, but it wasn’t until seeing this diagram that I thought “Whatever happened to public virtual worlds.” You can go back four or so years to when I first came across wikis, and they’re just about crawling out of the trough. And I’m fairly certain they’re right about cloud computing. As per my previous post, I’m not sure cloud computing is quite there yet and I foresee a particularly long, deep trough ahead of it.
Now, two diagrams courtesy of Brian Solis. First the ‘Social Media Starfish’ from Scoble and Barefoot:
This is a fairly neat way of showing the major platforms and tools that enable them. OK, so it’s a list, but I like the slightly oddball way they choose to call it a starfish. Personally I think they could have gone further and christened it The Gliding – Not Actually Flying – Hogfish of Online Conversation.
However, Solis has himself produced a neat graphic called the Conversation Prism:
This does something similar, I guess. But it’s more detailed, has nice colours, and somehow reminds me of the bp logo.
What I’d like to see is a combination of the Conversation Prism, the Brown Starfish and the Gartner Hype Cycle. That is, a little fractal zoom-in for social media alone, showing how each of the social media platforms are doing along the cycle. Perhaps I should do this one day.
Finally, two graphics that are just a bit of fun. If you’ve ever been a web designer, spoken to one, or kind of lived a liminal life between being and not_being, then you’ll like this from buzzfeed:
And, last but not least, in case you were wondering, this is what Web 2.0 is all about, according to Jessica Hagy:
You know she’s right.