A Tumblr blog, it takes Twitter postings or del.icio.us bookmarks tagged with “prfail” or “uselesspr” in an attempt it says here, “to help PR people be better and give journalists and bloggers a way of sharing their bad experiences. As well as just collecting examples of bad PR in one handy place for case studies and things.”
I’m sure that the dedicated PR people I work with day in day out need to have their bars raised. I’m certain that the people I left behind at Fleishman-Hillard tonight, as I clocked off at 6:45pm, will appreciate being told they can ‘be better’. And I’m almost – but not quite – unshaken in my belief that bad experiences are most definitely the best way to learn.*
Still, it’s a laugh, right?
So, just to add to the mirth, and for total transparency, I now have it displayed in an RSS widget to the right of this page. Oh, how my sides will ache as the floodgates open. Look, it’s already had, ummm, two posts… four days ago (at time of posting)…