Link love gone kerrrayzee

Ping pong, pong ping

Ping pong, pong ping

I’m due another issue of the PR Friendly index. This is my listing of the top 100 PR blogs I read, ranked according to various publicly available metrics. I’ve been thinking about introducing a bit more latitude to it, such as incorporating metrics from humans – that is, del.icio.us, Twitter etc – alongside those from computers. I’ve also looked into adding the nationality of each blogger because, well, it might be useful sometime.

So it was with interest I noticed several links coming into this blog that relate to similar lists.

Firstly Nick Burcher has drawn out the European marketing and media blogs from the Ad Age Power150. I’m ranked 59 which is a nice suprise.

Not to be outdone, Matthew Watson has produced his own take on the Power150: he’s stripped out the world’s top PR blogs from among the marketing and media mix within the Ad Age index. This blog is at number 21.

In my own PR Friendly Index, which is just PR blogs from hither and thither (as far as you can define ‘PR’ and ‘blog’) I’m at number 44.

Neither of the news indexes appear to be dynamic – indeed, Nick Burcher states that he doesn’t intend to update it, compared to the Ad Age Power150 which is 700+ blogs updated automatically every day – but they are nevertheless useful ports of call when looking for media blogs in Europe and/or PR blogs in the UK.

They’re also an object lesson in how effective they are at link love. Consider that:

… and that’s a whole lotta pinging going on.

I’m not querying whether they’re indicators of quality – as a broad rule of thumb you could say that the more popular blogs are ‘good’ but then again they could have just been around a lot longer – but I would say to anyone at all interested in a super-quick raising of their profile, that an index/ranking/league/list is the way to go.

Also, an oddity: I was recently having difficulty figuring out why Twitterfeed was still pushing my shared items out to Twitter even though I’d deleted the feeds (I discovered an old Twitterfeed account that I’d forgotten about so that’s fixed now). As a test, I tagged this bookmark in which I stated it was nothing more than that – a test.

As you can see, the bookmark has also been tagged by nine other people. How do you figure that one out?

That, combined with my recent discovery that you get more comments when you say you’re going to stop doing something rather than continue it, makes me realise that sometimes, you just cannot predict these things.

It’s all a bit crazy really.

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4 thoughts on “Link love gone kerrrayzee

  1. Brendan, You know my views on lists from previous discussions, but on the topic of raising profile, my blog was recently mentioned in the print edition of PRWeek (I didn’t target this at all) and my hits were treble the normal level as a result. So we shouldn’t forget the power of mainstream media as well as all the usual networking stuff.

  2. Hi Brendan, thanks for the link!
    Linking to lots of other blogs is a great way to get yours noticed but I wouldn’t recommend doing it all the time. You might zoom up the search engine rankings by making a league table but I think producing well written, thought provoking posts is a much better way to keep readers coming back. Ultimately it boils down to quantity vs quality. Do you want to generate a high quantity of hits or provoke high quality conversations?

  3. Again, I agree. But there does have to be some balance drawn between quality and quantity, right? As in, you can’t churn out a top-quality post every single day, as I and so many other bloggers have found out.

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