Visit http://mouthtomouthcomms.wordpress.com/ to get the inside track on Word-of-mouth marketing. This is a new blog in the firmament by a colleague of mine. I’m hoping he’ll help me move away from the linkblog darkside, which I appear to have been doing lately. OK, so he hasn’t actually posted anything yet but there’s no harm in flagging a (totally) brand new blog, right?
Happily, he’s another of these people with consummate common sense in that they realise that, to understand a blogger, ideally one must be a blogger.
Now, I’m not suggesting that this applies to all professions. One can be an unmarried marriage guidance counsellor – or, in Ann Widdecombe’s case, an unmarried member of the Inner Temple and comment on divorce. There are plenty of PRs who weren’t journalists but get along and work with them perfectly well. And we don’t all have to be particularly ill to work in healthcare.
However, blogging is different. I’m not just talking about the differences between bloggers and journalists here, all of which has been well enough documented (with cool advice on how to approach bloggers recently published).
What I mean is, blogging is free. You can be up and running in minutes. You don’t have to get your foot in the door at your local rag if you want eventually to be an award-winning Guardian journalist. You don’t have to get an MBA or your CIM diploma to do this.
Moreover, blogging helps you engage, not just with people, but with subjects. This is because, well, everything else is free too – other blogs, podcasts, social networks. There is so much great information out there, and I find it incredible that more people don’t take advantage of it. It doesn’t all have to be about social media.
Heck, what is social media anyway? At the end of the day it’s another way to communicate, and you’ll find plenty of clever, insightful people talking about PR, advertising, marketing and general comms along the way. In fact, it’s in trying to separate these activities out that people generally come unstuck.
And, given that you find more out about this stuff, blogging also helps you figure out your stance. You can tend towards opinions or violently disagree with them, mainly because you know about them. And you haven’t had to pay one single penny towards gaining this knowledge.
So, check out the new blog when it starts to grow. You never know, it might even figure on the next PR Friendly Index.