Welcome a new blogger to the blogosphere

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Visit http://mouthtomouthcomms.wordpress.com/ to get the inside track on Word-of-mouth marketing. This is a new blog in the firmament by a colleague of mine. I’m hoping he’ll help me move away from the linkblog darkside, which I appear to have been doing lately. OK, so he hasn’t actually posted anything yet but there’s no harm in flagging a (totally) brand new blog, right?

Happily, he’s another of these people with consummate common sense in that they realise that, to understand a blogger, ideally one must be a blogger.

Now, I’m not suggesting that this applies to all professions. One can be an unmarried marriage guidance counsellor – or, in Ann Widdecombe’s case, an unmarried member of the Inner Temple and comment on divorce. There are plenty of PRs who weren’t journalists but get along and work with them perfectly well. And we don’t all have to be particularly ill to work in healthcare.

However, blogging is different. I’m not just talking about the differences between bloggers and journalists here, all of which has been well enough documented (with cool advice on how to approach bloggers recently published).

What I mean is, blogging is free. You can be up and running in minutes. You don’t have to get your foot in the door at your local rag if you want eventually to be an award-winning Guardian journalist. You don’t have to get an MBA or your CIM diploma to do this.

Moreover, blogging helps you engage, not just with people, but with subjects. This is because, well, everything else is free too – other blogs, podcasts, social networks. There is so much great information out there, and I find it incredible that more people don’t take advantage of it. It doesn’t all have to be about social media.

Heck, what is social media anyway? At the end of the day it’s another way to communicate, and you’ll find plenty of clever, insightful people talking about PR, advertising, marketing and general comms along the way. In fact, it’s in trying to separate these activities out that people generally come unstuck.

And, given that you find more out about this stuff, blogging also helps you figure out your stance. You can tend towards opinions or violently disagree with them, mainly because you know about them. And you haven’t had to pay one single penny towards gaining this knowledge.

So, check out the new blog when it starts to grow. You never know, it might even figure on the next PR Friendly Index.

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6 thoughts on “Welcome a new blogger to the blogosphere

  1. Hurrah for new bloggers. Yet I’m still not 100% convinced that to understand bloggers we all need to become one. I think there are some social media tools that do need to be experience first hand to understand the benefit, Twitter being a great example, but understanding blogging can be done without creating one.

    I am totally open for being persuaded I’m wrong on this but I can’t help but feel that if to understand the blogger you need to be a blogger, then don’t we all need to become podcasters, wiki editors, vloggers too, taggers etc too?

  2. Not really – that’s the point I made in my post! “You can be an unmarried marriage guidance counsellor.”

    But I think the really cool point is that it’s all free and there’s nothing to be lost by trying it out, even if you don’t take to it and decide you’re not a ‘publisher’ by temperament.

    I also pointed out that it helps you as a person rather than a blogger. I often use my blog as a resource – if people need to know something, I find I’ve usually touched on it at some point in the past.

    And doesn’t everyone benefit if they start tagging and sharing those tags too? And given that podcasts are free, you don’t have to create them but you can listen to them, right?

    Basically there’s just so much out there, expanding from blogging as an activity, to blogging as content, to social media as content. It’s there for the taking, and I’m glad someone else I know is taking it.

  3. You did indeed say that you can have unmarried marriage counsellor but you did also say “However, blogging is different.”

    My point is that I’m starting to feel that quite a few members of the PR profession are shying away from learning more about social media because they are told that in order to ‘get it’, they must be an active participant. While entry barriers are low in terms of technology and cost, I think for some they are too high in terms of time and commitment, especially if they believe that in order to get benefit you need to participate.

    I agree that there are many benefits to being a blogger, but they can still be enjoyed without actually blogging – I can still engage with a subject, I can build my own database resource, basically I can be a lurker and still learn.

  4. This is all true. I guess the trick comes in identifying who can do what vs who wants to do what. In the same way there’s no point forcing people into – what, media relations, crisis management, pitches – if that’s not something they’re particularly into, there’s no point forcing them into social media/blogging participation. In which case, yes, let them lurk!

  5. Interesting.

    You actually did literally mean “OK, so he hasn’t actually posted anything yet”

    Note to self: make sure to read Brendan’s posts more carefully in future before clicking through to a site he recommends.

    Second note to self: Somewhere in the world of Web 2.0, there’s probably a ‘jump on the bandwagon’ entrapreneur who sees a business opportunity in plugging new blogs which have nothing on them. Perhaps it’s all to do with the value of the brand…Ah, the heady days of the dotcom boom.

  6. Yes, I actually did literally mean that. You didn’t think I would lie about this sort of thing did you? 😉

    And, just for total disclosure, the blog has been launched by a colleague of mine. What’s wrong with plugging it? He may be a colleague but he’s also a friend. I expect he’s going to post some good stuff.

    Having said which he did tell me that he’d posted on it so if it’s still blank then I’ll have to let him know.

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