What are we talking about? Part II.

A week ago I published the results of tag analysis of the blogs in the PR Friendly Index. I put together a social network diagram which showed how the blogs in the index related to the tags they used. It made for some interesting results – so go and read that post now if you’re interested!

I said I’d be publishing some more analysis, so here we have it – the frequency with which tags are used. Click any tag to go to Technorati and see who else uses it:

pr 62
social media 43
blogging 21
marketing 21
media 19
technology 16
blogs 13
journalism 8
web 2.0 7
communications 5
events 5
personal 5
business 4
ethics 4
facebook 4
google 4
humour 4
online pr 4
politics 4
prfung 4
students 4
web 3
corporate blogging 3
media relations 3
podcasting 3
pr 2.0 3
prsa 3
tools 3
twitter 3
word of mouth 3
agencies 3
agency life 2
articles 2
best practices 2
conferences 2
corporate communications 2
corporations 2
current affairs 2
edelman 2
for immediate release 2
international 2
interviews 2
links 2
miscellaneous 2
music 2
myspace 2
new media 2
pr measurement 2
press releases 2
random 2
social networking 2
social networks 2
technology pr 2
uk 2
youtube 2
101 updates 2
2.0 1
academic 1
after work 1
apropos of nothing 1
articles – british politics 1
articles – middle east 1
attractions 1
audio & video 1
bad pitch 1
bad pitch 1
barbara rozgonyi 1
battlefield 1
blog measurement 1
blog tips 1
bloggers 1
blogs – andy rowell 1
blogs – nicholas jones 1
bumpf 1
bunny sightings 1
business blog 1
business blogging 1
careers 1
case studies 1
casual fridays 1
charlottesville 1
cipr 1
citizen marketing 1
client news 1
cliff saran 1
commentary 1
communication tactics 1
communications evolution 1
conference 1
corporate blogs 1
courts 1
crisis communications 1
customer service 1
damage control 1
debate 1
design 1
dialogue 1
education 1
environment 1
e-pr 1
featured 1
features 1
firstpersonpr 1
flaks 1
green communications 1
hacks 1
holiday 1
houston agencies 1
hp 1
hype 1
ike pigott 1
images from the road 1
impact 1
indian pr industry 1
industry 1
inside pr 1
internet marketing 1
internet pr 1
ipod 1
ireland 1
isle of man 1
isle of man examiner 1
israel technology 1
kent 1
korea 1
life outside pr 1
livingston communications 1
mainstream media 1
marketing communications 1
measurement 1
measuring influence 1
media blogging 1
media coverage 1
media people 1
motoring 1
msm 1
myprpro 1
naked pr 1
new pr 1
new practitioners 1
new rules of marketing and pr 1
new york times 1
newcomm forum 1
news 1
news and commentary 1
news briefs 1
nothing in particular 1
occam’s razr 1
optimization 1
personal productivity 1
pgillin 1
philosophy 1
phoenix 1
piaras kelly 1
pitches 1
podcasts 1
pr blog jots 1
pr blogging 1
pr blogs 1
pr disasters 1
pr education 1
pr evaluation 1
pr in ireland 1
pr tips 1
prlist 1
profession 1
public 1
quick tips 1
quote of the day 1
reviews – books 1
sam sethi 1
san antonio 1
search 1
search engine marketing 1
second life 1
sentiment 1
seo 1
soapbox 1
social media marketing 1
social media measurement 1
social media news release 1
sony 1
spin this 1
strategy 1
strumpette 1
student 1
summits 1
tags 1
tax 1
techgadgets 1
texas 1
the internet 1
the pr 2.0 universe 1
the profession 1
the technology biz 1
the wonderful world of tech 1
thinking 1
thoughts 1
topaz 1
topazpartners 1
trade shows 1
u.s. government 1
utterz 1
varia 1
video 1
watch 1
web x.0 1
weekly articles 1
week’s best 1
wikipedia 1
wikis 1
work 1
world pr festival 1

(Note these are all in lower case quite simply because they look pretty that way. In the social media network I put them in upper case to distinguish them from the blog addresses. I hope this doesn’t cause confusion – it’s aesthetics over informatics, I’m afraid. Note also that this was after some data scrubbing to standardise the ‘onomies’ a little, and that two of the blogs I mentioned in the previous post have since accounted for anomalies in their results.)

We would expect PR to be at the top. I guess we would expect marketing and media to be there too. But I am (pleasantly) surprised that social media is a healthy second place, and blogging is just below that. This is reflected in the social network diagram, in that PR and social media are the two largest and most central nodes (that is, the greatest number of blogs link to them).

I suppose this makes sense given that PR bloggers would tend to be, by definition, more aware of social media and blogging. But I do wonder what this study would have revealed, say, a year ago? Two years? And looking ahead, how will this change? A sneaking part of me wonders whether blogging will decline in popularity and social networks will rise. Perhaps Facebook will usurp it?

It looks like we have a long tail here. Let’s use Many Eyes again to show this – and you can either go to Many Eyes to see the original chart, or just click the image below:

 PR Friendly Index Tag Frequencies

As with the social network data, the data for this is publicly available on Many Eyes. Feel free to take this and do whatever you like with it!

Finally, I would like to ask what exactly PRfung is all about? I was surprised when it first emerged, but even more surprised to see it emerge four times. I mean, really? What is PRfung? We need to know. Or at least, I need to know. Quite frankly I’m afraid to type it into Google…

4 thoughts on “What are we talking about? Part II.

  1. Wow. Fascinating analysis. When I blog, I wonder about tagging “PR” or “Public Relations” and end up tagging both. I think this list would be different if bloggers were required to use only one tag.

  2. Hi David,


    I did quite a bit of ‘data scrubbing’ to account for this, if you look at the first post on this subject. I think it’s fair to reduce instances of, say, ‘public relations’, public_relations’ etc down to PR, because they’re the same thing, just expressed inconsistently. This is, of course, the big problem with tags anyway – people tag the same things in different ways, or indeed different things in the same way!

  3. Pingback: Blink: it’s The Tipping Point for the Long Tail « Brendan Cooper, your Friendly Digital Social Media PR, ummm, Thingy

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