The following is cross-posted on a new blog called PNeo. Watch out for more cross-posts as well as insights, observations and analysis from the digital team at Porter Novelli, my employer. Pierre-Antoine Rousseau is Online Marketing Manager at EurActiv, the independent media portal fully dedicated to EU affairs. He runs his blog at http://www.ie-lobbying.blogspot.com What … Continue reading The Friendly Chat: Pierre-Antoine Rousseau, IE-Lobbying
Metrica, the analysis and measurement company, has issued its PR industry benchmark report called Metrica Numbers, and it's a serious piece of work. My initial reaction is that it's gold dust, which Metrica are graciously liberally sprinkling all over the PR blogosphere. To wit: "This report consolidates media analysis meta-data from more than three million press articles featuring … Continue reading Metrica Numbers go crunch!
I know I haven't been particularly active on this blog recently, but just to account for my silence over the next week and a half: I'm going to a place that has no radio, TV, mobile or web. Bliss. I'm kind of hoping that when I get back I'll have lots of fresh new ideas … Continue reading Holiday
source » Don't it always seem to go that you don't know what you've got 'till it's gone? Earlier this week, for the first time in eight years, my web connection went down. Unfortunately, it happened at exactly the wrong time. I was scheduled to do some work abroad, and so I needed to make … Continue reading A life unwired is just weird
So, the WordPress.com blog interface has changed. It's been given a facelift. A rearrange. A bit of a dust-over. I have nothing against this. I can testify that it looks a lot cleaner, and it has nice big fonts, and I'm sure the changes are in response to a lot of comments from other WordPress.com users. … Continue reading I hate the permanent beta
Build a Facebook Profile You Can Be Proud Of If you want to use FB for marketing purposes, why reinvent the wheel when Neil Patel has also invented such a nice, shiny, round one? (tags: pneo001 advertising blog blogging brand business buzz facebook howto news social socialnetworking tips toread Marketing profile branding networking lifehacks)
source » The blogosphere is no garden of Eden. We can try to self-regulate, but in so doing we're only exposing our own naïveté. In the beginning, there was the web. It was beautiful. It was perceived - and conceived - as a nirvana, a democracy of thought, in which money held no sway. Then, money woke up. … Continue reading Ghost blogging? It’s going to happen. Get over it already.
BBC NEWS | Technology | Computers to merge with humans I find this interesting in a 'wow' kind of way, but really - is 'computers and humans will interact more closely' really a terribly insightful prediction to make? (tags: future technology HCI computing BBC computer pneo001) BBC NEWS | Business | Google executive poached by … Continue reading links for 2008-04-03
Pattern Your Audience: How Editorial Calendars Can Increase Your Readership A very nice, prescriptive and descriptive post on running your blog more like a pro. (tags: blog blogging ideas seo pneo001)