links for 2008-03-14

Communication Overtones: Cool Tools: Free Snapshot Measurement Tool from Xinu I'm always on the lookout for interesting new approaches to measurement. This one is endorsed by Kami Huyse and KD Paine and is well worth looking into. (tags: measurement analytics kamihuyse kdpaine xinu)

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links for 2008-03-04

How to Change the World: The Nine Best Story Lines for Marketing I keep updating my lexicon of belief about what PR is at its core. It's communication. It's conversation. And, I keep hearing, it's about storytelling. This page gives you the best stories to tell. (tags: marketing storytelling buzz business pr pneo001)