Todd Andrlik’s contribution to the PR blogosphere is much more valuable than mine and has been going for quite a lot longer, so by now you’ve probably already read on his blog the shocking news about his sister’s illness.
This is such a tough story. It’s intensely personal and yet needs as much publicity as possible.
If you’ve ever come across Todd before, either virtually (like me) or in actuality, then you might want to help. I’ve contributed, but a blog post and a link are free. (I’ve checked with Todd and he’s fine with me posting this.)