I like KDPaine’s approach to measurement – she takes inspiration from everything and anything. This is a nice illustration of ‘reality ROI’.
My first reaction to this was ‘heard it all before’. But take a closer look: this isn’t ghost-written, nor is it by a CEO. It’s the historian/archivist. This is a very neat twist on the ‘do we believe them’ issue. Do historians/archivists have better PR?