Brendan Cooper’s PR Friendly Index for January 2008

Brendan Cooper's PR Friendly IndexPOST-EDIT: If this all looks terribly familiar, it’s because I just had a bit of a mare with my feeds, so this may have been republished. If so, apologies…

First off, let’s take a look at the branding. It’s no longer the PowerPR Index. It’s the PR Friendly Index.

I’d been thinking of changing the name for quite some time, not least because I think I’m sufficiently far away from Todd And’s Power150 that this thing can stand on its own.

So I sat down and thought about it. I came up with lots of dynamic names – the PR Heat 100, the Gravity PR Index, the Logroller’s PR Index of Pimp – but settled on something that not only harks back to my previous name (Friendly Ghost) but, I think, is an interesting angle on what exactly we’re measuring here, and what, in the end, social media is about.

It’s sociability. Everything to do with social media is really to do with being social, and therefore sociable. The Social Media Club’s strapline is great – “If you get it, pass it on.” We like it when people share knowledge. We value transparency and accountability. We appreciate it when someone admits they’re wrong. In many ways, what we practice is a bit scary for PR people, but it needn’t be. It’s just about building relationships, which is a big part of PR. To summarise: it’s about being friendly.

So the top blogs in this index are the most friendly. OK, they’re authoritative and have expertise and weight and gravitas and, oh, all that stuff. But they’re also the people who tend to share the most, who really do help the rest of us make sense of what’s going on. And even if (like Steve Rubel) they don’t like the list, who could seriously object to being called friendly?

So, from now on, ‘friendly’ informs this blog. The PowerPR index is now the PR Friendly Index. If I decide to do this with Social Media blogs, it’ll be called the Social Media Friendly Index. If I decide to profile certain blogs it’ll be the Friendly Profile.

In other words, it’s a brand, and a brand value to boot. Meanwhile, the blog’s title has changed: I’m not just a social media planner, I’m a friendly social media planner. And everything is warm, friendly and golden – no more cool blue.

So, with that in mind, here’s the table, and more description below that.

Brendan Cooper's PR Friendly Index Technorati Authority Technorati Rank Technorati Inlinks Yahoo InLinks Google Hits Google Blog Hits Google Blog Hits Past Month Nielsen Buzzmetrics Blogpulse Nielsen Buzzmetrics Blogpulse over 180 days The PR Friendly Total
1   0   Online Marketing Blog 10 10 10 10 10 10 15 10 15 100
2   0   Micro Persuasion 10 10 10 10 10 10 15 10 15 100
3   0   PR Watch 10 10 10 10 10 10 15 10 15 100
4   0   PR 2.0 Silicon Valley 10 10 10 10 10 10 15 10 15 100
5   0   a shel of my former self 10 10 10 10 10 10 14 10 15 99
6   0   NevilleHobson.com 10 10 10 10 10 10 14 10 14 98
7   0   Communication Overtones 9 9 9 10 9 10 15 10 14 95
8   +1   The Buzz Bin 9 9 10 9 9 8 15 10 15 94
9   -1   PR Squared 10 10 9 9 9 9 14 10 14 94
9   +1   Web Ink Now 10 10 10 9 9 9 14 9 14 94
11   +7   Pop! PR Jots 9 9 9 10 8 10 14 9 14 92
12   -1   Todd Andrlik 10 10 10 6 9 10 13 10 14 92
13   +3   The Bad Pitch Blog 9 9 9 9 8 9 12 9 13 87
14   -1   Media Orchard 8 9 9 9 10 9 13 8 12 87
15   -1   Strumpette 9 9 9 8 10 9 10 9 13 86
16   -4   Canuckflack 10 10 10 6 10 8 8 9 14 85
17   -2   Pro PR 8 8 9 9 7 9 13 9 13 85
18   -1   Strategic Public Relations 9 9 9 9 7 8 12 9 13 85
19   +2   PR Meets the WWW 9 9 8 9 8 9 12 8 12 84
20   0   Paul Gillin – Social Media 9 9 8 8 8 8 13 8 12 83
21   +1   Young PR 8 8 8 8 7 9 13 9 13 83
22   +1   Spinwatch 8 8 8 10 10 5 14 8 11 82
23   +4   PR Works 8 8 8 7 8 8 11 8 12 78
23   +5   A PR Guy’s Musings 8 8 7 8 9 8 12 7 11 78
25   -6   PR Blogger 8 8 9 9 9 2 12 8 12 77
26     The Flack 7 7 7 10 8 8 10 8 11 76
27   -3   PR. Differently 8 8 8 7 8 7 12 7 11 76
28   -2   Tech PR Gems 7 7 8 6 7 4 14 9 13 75
29   -4   Common Sense PR 9 9 9 4 9 8 5 9 13 75
30     Occam’s RazR 7 7 7 5 6 7 12 8 12 71
31   +9   ToughSledding 6 6 6 7 5 7 13 8 11 69
32   +4   Blogging Me, Blogging You 7 7 7 8 6 9 10 6 9 69
33   +6   PR Communications 7 7 7 7 6 6 12 6 10 68
34   -5   Corporate PR 9 8 1 9 7 9 8 7 10 68
35   +2   Drew B’s take on tech PR 7 7 7 8 5 7 12 6 9 68
36   +2   KDPaine’s PR Measurement 7 7 6 6 5 7 13 7 10 68
37   -2   Media Guerrilla 7 7 7 6 8 7 8 7 10 67
38   -6   Cooler Insights 7 7 8 7 6 8 10 5 8 66
39   -5   PR Conversations 7 7 7 6 7 4 11 7 10 66
40   -9   On Message Wagner Comms 8 8 7 8 7 10 10 3 4 65
41   -11   Heather Yaxley 8 8 8 7 5 3 8 7 10 64
42   +6   IndiaPRBlog! 6 6 6 5 9 4 11 6 9 62
43   -10   Engage in PR 6 6 8 4 5 5 8 8 11 61
44   -1   PR Studies 6 6 6 8 4 7 10 5 8 60
45   -1   PR Disasters 6 6 6 6 9 5 10 5 7 60
46   +6   Piaras Kelly PR 5 5 5 8 8 8 8 5 7 59
47   -6   Murphy’s Law 6 6 6 7 6 7 5 6 8 57
48   -2   Brendan Cooper 5 5 5 2 6 3 13 7 10 56
49   +7   ….the world’s leading…. 6 6 7 5 3 6 5 7 11 56
50   0   Teaching PR 6 6 6 4 2 6 8 7 9 54
51   -9   Wadds’ tech pr blog 6 6 6 5 5 3 8 6 9 54
52   +5   The New PR 5 5 5 5 4 8 10 4 6 52
53   +1   Naked PR 6 6 6 4 7 5 8 4 6 52
54   -5   Tech PR War Stories 4 4 6 4 4 5 11 6 8 52
55   -10   Beyond PR 5 5 5 8 6 6 8 3 5 51
56   -6   The PR 2.0 Universe 5 5 5 7 5 5 8 4 6 50
57   -10   bitemarks 5 5 5 7 6 6 5 4 6 49
58   -5   Glass House 5 4 3 6 6 6 5 5 7 47
59   +2   Valley PR Blog 4 3 4 3 7 3 10 5 8 47
60   -5   Object Towers 5 5 5 3 5 4 5 6 9 47
61   +1   Getting Ink 4 4 4 3 4 6 8 5 7 45
62   0   The New Marketing 5 5 4 3 3 4 12 4 5 45
63   +2   Priscilla’s World 4 3 3 3 5 3 10 5 7 43
63   -4   Onalytica 4 3 5 4 4 4 5 6 8 43
65     PR Meets Marketing 4 4 2 2 4 4 13 4 5 42
66   -8   media mindshare 4 4 4 5 4 2 8 4 6 41
67   +2   Alan Weinkrantz PR 4 4 3 4 4 5 8 4 5 41
68   -4   The Rosemont Loving 5 4 4 7 3 2 8 3 4 40
68     Flack Life 5 4 3 6 7 7 5 1 2 40
70   -11   Media Artifacts 4 3 5 2 3 4 5 6 8 40
71   -3   PR 2.0 4 3 4 5 2 6 5 4 5 38
72   -6   Wired PR Works 3 2 5 2 4 2 8 4 6 36
73   +2   note to editors… 3 3 3 1 1 2 11 5 7 36
74   0   First Person PR 5 5 4 1 2 3 8 3 4 35
75   -8   The PR Place 3 3 3 5 3 6 5 3 4 35
76   -4   Don’t eat the shrimp 4 3 3 4 5 3 5 3 4 34
77   0   Active Voice 4 4 4 5 3 6 5 1 2 34
78   -3   PR Voice 4 4 4 2 4 3 5 2 3 31
79   +1   Fusion PR Forum 3 3 4 1 2 1 5 5 7 31
80   +1   Client Service Insights (CSI) 3 2 3 3 3 6 5 2 3 30
81   -10   Public Relations Rogue 3 3 3 1 2 2 8 3 5 30
82   -9   my(PR)palette 2 2 2 1 2 2 8 5 6 30
82   -13   GREENblog 2 2 2 4 3 5 5 3 4 30
84   0   The Thicket 2 2 2 2 6 4 5 2 3 28
85   -7   PR Girlz 2 2 2 5 1 5 5 2 3 27
86   -1   copypunk 3 2 3 3 1 1 5 3 4 25
86   -3   Corporati 2 1 2 6 1 2 5 3 3 25
88   -9   DummySpit 2 2 2 3 2 2 5 3 4 25
89   -7   wordymouth 1 1 1 2 8 4 5 1 2 25
90   -2   Indian and Global PR 2 1 2 4 2 4 5 1 2 23
91   -5   Tech for PR 2 2 2 2 2 1 5 2 3 21
92   +2   PR (in a jar) 2 2 1 2 1 1 5 3 4 21
93   -6   point being: 1 1 1 3 3 2 5 1 2 19
94   -4   All Things PR 1 1 2 3 1 3 5 1 2 19
95   -2   The last man in Europe… 1 1 1 2 2 3 5 1 2 18
96   -4   The Spud Gun 2 1 1 1 1 1 5 2 3 17
97   -9   nerd-in-residence 1 1 1 1 3 2 5 1 2 17
98   -3   PR India Post 1 1 1 1 1 1 5 2 3 16
99   -8   PRactical P.R. 1 1 1 1 1 1 5 1 2 14
100   -4   Small Business PR/Marketing 1 1 1 1 1 1 5 1 2 14

Technorati Authority Technorati Rank Technorati Inlinks Yahoo InLinks Google Hits Google Blog Hits Google Blog Hits Past Month Nielsen Buzzmetrics Blogpulse Nielsen Buzzmetrics Blogpulse over 180 days The PR Friendly Total

The biggest riser is toughsledding, moving up 9 points, while GreenBlog is the biggest faller, down by 13 points. The top ten is largely unchanged.

If you’re wondering why PR Squared and Web Ink Now share the same ranking while still being below Buzz Bin, yet they’re all on 94 points, well that’s down to decimal points differences which you can’t see here. So while their integer scores are the same, Buzz Bin’s actual score is higher (94.39), and PR Squared and Web Ink Now have exactly the same, yet lower, score to two decimal places (93.59). This is also the case with other blogs that have the same score but different rankings: their actual scores are different, even if their integer scores are the same.

I’ve also introduced four new blogs: PR Meets Marketing, Occam’s Razr, The Flack and Flacklife. However, as I’m trying to keep myself to 100 blogs, purely to make it easier to compile, I’ve had to lose four. And, in the interests of fairness, it had to be the bottom four in the index. So, out go 72 point, Jive man, On the face and The Byline.

Note that I’ve also changed my entry from Friendly Ghost to Brendan Cooper – and taken a hit for it (I knew I would). Just to show how impartial I am!

Finally, if you really do want a badge, then use the nice new golden globe image. You can either point to it at https://thefriendlyghost.files.wordpress.com/2008/01/prindex.gif, or copy it and paste it on your own site if you want to save my bandwidth a bit.

If you have any questions about this all then please take a look at the FAQ I put together last month – and if you still have any, contact me!

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6 thoughts on “Brendan Cooper’s PR Friendly Index for January 2008

  1. I like the new friendly approach (including the rebrand). As I’ve slipped down the ratings, thanks also for the reminder that I should reach out to a few more friends online and get back into the chatting habit as I’ve been a bit less friendly than usual recently.

    Great to see ToughSledding on the rise – there’ve been some lively discussions there recently. Always worth a visit.

  2. Pingback: links for 2008-01-11 « media mindshare: news media, technology & media relations

  3. Brendan; I just noticed that this post is not tagged the same as the others in your categories. I was thinking about linking your badge to your category PR Index. That way, anyone who clicks on it would see the latest.

    Just an idea…

    And yes, I am adding the badge to my site. I have every other thing in my badge section. It dresses up the site a bit.

    @JeremyPepper Harsh, bitter irony? Nah, never….

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