Which metric is the most important?

EDIT: I got every part of this analysis right, up until the very end when I had simply to average some figures out. Please see here for the updated version. Apologies. I'm on holiday today, so I thought I would spend the afternoon drinking coffee, listening to Pandora (Nick Drake Radio - perfect), stroking the … Continue reading Which metric is the most important?

Lots of lovely little useful utilities

Well we're approaching the festive period so, like all good media channels, I've decided to publish my list for the year. It's not an insightful look at the past year's trends or a look ahead at what the New Year may have in store. Oh no. It's a list of the nice little - and … Continue reading Lots of lovely little useful utilities

I cannot understand why Ad Age has decided to adopt Alexa as a metric

I cannot understand why Ad Age has decided to adopt Alexa as a metric. It is well known that Alexa has a strong bias towards tech and especially, as Naked PR eloquently states, webmasters. Furthermore, the Alexa ranking is given a score of 30. This gives it twice as much influence than Bloglines and places … Continue reading I cannot understand why Ad Age has decided to adopt Alexa as a metric