EDIT: I got every part of this analysis right, up until the very end when I had simply to average some figures out. Please see here for the updated version. Apologies. I'm on holiday today, so I thought I would spend the afternoon drinking coffee, listening to Pandora (Nick Drake Radio - perfect), stroking the … Continue reading Which metric is the most important?
Well we're approaching the festive period so, like all good media channels, I've decided to publish my list for the year. It's not an insightful look at the past year's trends or a look ahead at what the New Year may have in store. Oh no. It's a list of the nice little - and … Continue reading Lots of lovely little useful utilities
This month I've managed to add changes to ranking too. This is quite illuminating: for the first time Steve Rubel has been knocked from the top spot by Online Marketing Blog. The biggest riser is Public Relations Rogue, and the biggest faller is Client Service Insights. 1 +1 Online Marketing Blog 10 10 … Continue reading The PowerPR Index for December 2007
For some time I've had a YouTube video embedded in my subscribe page, explaining how RSS works. It describes it so neatly and concisely that I use some of its ideas when telling people about it myself. It wasn't until recently that I discovered where it came from: the sublimely talented crew at Commoncraft. If … Continue reading Commoncraft tells it like it is – properly
I cannot understand why Ad Age has decided to adopt Alexa as a metric. It is well known that Alexa has a strong bias towards tech and especially, as Naked PR eloquently states, webmasters. Furthermore, the Alexa ranking is given a score of 30. This gives it twice as much influence than Bloglines and places … Continue reading I cannot understand why Ad Age has decided to adopt Alexa as a metric