If you build it, they will come. That was part of my grand design when starting this blog. And, it worked. In the new year I will no longer be a tech copywriter. I’ll be a social media planner! Leaping from tree to tree as they float down the mighty rivers of British Columbia (see right).
This will involve me keeping one eye on current best practice while rolling the other, chameleon-like, towards the future to take a view on emergent sites / technologies / practices. And catching flies with my prehensile tongue and changing colour at will. I’ll also be evangelising internally and proselytising externally so I’ll get out and about a bit more.
It’s a great opportunity for me and I can’t wait to get cracking at it.
Also, I’ve finally been allowed to say that I still work for the wonderful Porter Novelli. Go and have a gander at the website – it’s my work so you’ll get to see more of what I do. And, as we capitalise on our knowledge and experience, you can expect that to develop too.
So it’s not so much a move as a redirect, as per when I became brendancooper.com instead of thefriendlyghost.wordpress.com.
Anyways, this means I’ll get to make lots of interesting, informative and hopefully useful posts as I more fully immerse myself in a hot bath of social media every day, instead of the occasional playful shower. This blog might see some aesthetic changes but I think that’ll be about it. So, business as usual, but more of it, and better!