From the Content Writing & Copywriting Blog I get a post about the 50 most influential blogs, referencing the NxE’s list of 50 Most Influential Bloggers. Yes, you read that right: the 50 most influential bloggers, full stop (‘period’ if you’re in the US). No specific subject matter here.
The NxE explains itself thus:
There are literally millions of bloggers out there, each of them with their own voice and style, and yet in the blogging world, a handful stand out.
It then goes on to qualify itself: there are others out there who may not have made the list.
So, this is a list of the most influential bloggers, in no particular subject matter, with no listed criteria for entry. It could well be that I could run them through the PowerPR engine and figure out how popular (and possibly influential) they are. But they list no criteria. This presupposes they just chose them because, well, they like them.
It’s the mysterious Todd rating of the Power150 and nothing more.
The three, from my limited experience, that I would nominate, are Scoble, Kawasaki and Rubel. They’re all in there. But that’s the point: from my limited experience among millions of blogs, I would choose them. This gives me no comfort.
I do understand and accept the criticisms levelled at attempts such as the PowerPR to quantify influence. But I do not think an arbitrary list drawn from personal preference among the acknowledged ‘millions of blogs’ offers any insight whatsoever. This is pure linkbait. Problem is, I fall for the the bait – and promote it – by being baited.
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