Why is my six-year-old PC faster than my work laptop?

About six years ago I built my own PC. To this day it outstrips any work machine I've ever had. Why is this? The PC is nothing extraordinary. It's built around an AMD XP2100 processor on an Asus A7S333 mobo, with 750MB of Crucial RAM, running Windows 2000. When I put it together it was screamingly … Continue reading Why is my six-year-old PC faster than my work laptop?

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An Englishman, Scotsman, Irishman and Welshman get into a French car…

... and a Peugeot advertising exec says: Bugger. If the Rugby World Cup pans out according to form, none of those nations will progress to the semis. Perhaps Peugeot should have considered including a Kiwi or a Springbok in its advertising just to spread that bet: Apologies to any readers who actually thought there was going to be a … Continue reading An Englishman, Scotsman, Irishman and Welshman get into a French car…

For the first time ever people think ‘Apple’ more than ‘Microsoft’

For the first time ever, in the UK, people are seeking more information about Apple than Microsoft, and it looks like the world is about to follow. A couple of weeks back I posted my findings after playing around with Google Trends. One of these was, to me, astonishing: when plotting Apple vs Microsoft, the Google Trends chart search … Continue reading For the first time ever people think ‘Apple’ more than ‘Microsoft’

Tech PR Copywriting: The whole of feedback can be greater than the sum of its parts

Today, copywriting, and the lot of a copywriter when presented with negative feedback. It's not often you get a piece totally right first time. You can be as thorough as possible with the copy brief, but you'll find from time to time that people prefer to see a written piece before they really start to … Continue reading Tech PR Copywriting: The whole of feedback can be greater than the sum of its parts

The Ogilvy Blog Aggregator: Pipes across the world

I was scratching around for something interesting to say when I noticed, in my Google Docs 'Blog ideas' document, a passing mention of an interesting Yahoo Pipe I'd seen some time ago. So, I took a closer look - and, in the process, found the guy who'd created it. It's called the Ogilvy Blog Aggregator and you can see … Continue reading The Ogilvy Blog Aggregator: Pipes across the world