I was recently asked to advise on whether it's a good idea to ghost-write a blog. I personally have never written a blog post on a client's behalf although I produce ghost-written articles (hence my moniker). You could argue that they're the same thing. However, my take on it, and I think the general view, is … Continue reading Ghost-blogging: when the chips are down the balloon goes up and the lights go out.
Well, the Edelman corporate video makes it look terribly exciting: And itpr (note: all in lower case) also makes a convincing case: 7.30am Diving into the pool at 7.30am on a Monday morning clears my head after a heavy weekend. I was up at 6.30 as I commute out of central London, traveling against the … Continue reading What is life really like in PR?
This is probably a bit naughty and you may have heard it already but what the heck, it came through to me today and made me laugh... A PR Manager was knocked down, tragically, by a bus and was killed. Her soul arrived at the Pearly Gates, where St. Peter welcomed her. "Before you get … Continue reading PR heaven and hell
One of the first things I'm often asked when I show people Google Reader is: can it filter? It's a very valid point and further enquiries reveal that a lot of people want this too. You can perform searches that effectively filter for news. Just go to Google News, Yahoo News, Google Blog Search or a … Continue reading Another thing Google haven’t thought of yet – filtering
Why is it that people stubbornly refuse to adopt new technologies even when they're tailor-made for the work they do? I'm talking RSS and Google Reader here. I have, in my mind's eye, a sketch, and it goes a bit like this: PR: "Hi." Tech: "Hi." PR: "I'd like you to develop some software for … Continue reading It’s not tech, and it’s not magic, it’s your job.
I've been very, very, very, very, very, very tentatively looking into the possibility of doing a podcast recently. This is mainly since setting up my podcast feed, I've really enjoyed spending some time on the journey into work listening to what amounts to 'Radio PR' available anywhere. It's like reading a blog but you can … Continue reading Would this be cheating at ‘playing podcast’?
It's probably not a good idea to lump three topics into one post but it makes for an interesting title. Firstly, I've come across a superb little resource called the Google Report [EDIT - it has since changed its name to Online Report Creator Tool - not sure why they need to call it 'Creator Tool' - … Continue reading Automated reports, a table, and a giggle.
Onalytica use sophisticated techniques to identify blogging influence and Flemming Madsen, its founder, has just published his take on PR Blog influence. His methodology is summarised as: Using a topical crawl of the Internet, blog posts that discussed the topic of “PR” and “Blogs” in the same article were collected along with blog posts that were … Continue reading Has Onalytica’s Flemming Madsen settled the PR blog debate?