Ghost-blogging: when the chips are down the balloon goes up and the lights go out.

I was recently asked to advise on whether it's a good idea to ghost-write a blog. I personally have never written a blog post on a client's behalf although I produce ghost-written articles (hence my moniker). You could argue that they're the same thing. However, my take on it, and I think the general view, is … Continue reading Ghost-blogging: when the chips are down the balloon goes up and the lights go out.

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What is life really like in PR?

Well, the Edelman corporate video makes it look terribly exciting: And itpr (note: all in lower case) also makes a convincing case: 7.30am Diving into the pool at 7.30am on a Monday morning clears my head after a heavy weekend. I was up at 6.30 as I commute out of central London, traveling against the … Continue reading What is life really like in PR?

Has Onalytica’s Flemming Madsen settled the PR blog debate?

Onalytica use sophisticated techniques to identify blogging influence and Flemming Madsen, its founder, has just published his take on PR Blog influence. His methodology is summarised as: Using a topical crawl of the Internet, blog posts that discussed the topic of “PR” and “Blogs” in the same article were collected along with blog posts that were … Continue reading Has Onalytica’s Flemming Madsen settled the PR blog debate?