Well, the Edelman corporate video makes it look terribly exciting:
And itpr (note: all in lower case) also makes a convincing case:
Diving into the pool at 7.30am on a Monday morning clears my head after a heavy weekend. I was up at 6.30 as I commute out of central London, traveling against the rush.
Stroll over to the office for 8am clutching my breakfast and a free mochachino from the Italian place around the corner (a really nice ‘early bird’ bonus from the boss and amazingly effective at getting me in before time!). Then the itpr working week kicks-off with a company meeting at 8.30 where our teams share news and campaign ideas for the week ahead. It’s a great time to pool everyone’s knowledge, talk about potential leads and discuss new press angles.
But, as befits the transparency and honesty inherent in blog posting, perhaps our own beloved TWL is more convincing:
You suggest an analyst might help fill the day. You’re hailed a genius. You bite your lip, knowing that’s even less likely than getting a journo. Right, who owes you a favour? Who likes lunch? Who did you give that media training job to eight months ago? Maybe there’s a blogger you could call.
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