At PR Meets Marketing- not on my blogroll but soon about to be - is a great piece on using Wordtracker to isolate keywords. Wordtracker is the big daddy of SEO keyword analysis. I can't say it better than Wordtracker themselves, so here's a blatant copy of their, ummm, copy: Wordtracker's suggestions are based on … Continue reading Technology public relations is not necessarily what people are after
I've been meaning to post about Wadds' Tech PR Blog for the past two days but haven't been able to. I think it's a great idea for an intern to go through press releases and figure out what's going on with them. The findings confirm what I think I already know: there are certain words - … Continue reading Piss-poor press releases: a remedy
Today, a fantastic battle of egos: the Scobleizer vs the Guru. First, usability expert (let's forget guru) Jakob Nielsen issues a seemingly innocuous article - note, doesn't 'post' - about how shallow blog postings really add no value, particularly in B2B comms. Nielsen doesn't run a blog. Someone else does it for him, kind of. … Continue reading It’s King Kong vs Godzilla
At ....the world's leading...., I just commented on copy quite correctly entitled 'Meaningless tripe.' The copy was indeed meaningless and tripe. It reminded me of one of my intentions when setting up this blog: to draw attention to bad and good communication alike. Communication is like design in that you only notice it when it's done badly. … Continue reading Bad communication, good communication: now you see it, now you don’t
It's been brought to my attention that I'd missed a prime PR blog - PR Disasters. I really cannot think how this happened because I've commented on this superb blog before and it deserves to be read. So, it's in (see PR Links to the left and PR feed to the right), and will be included … Continue reading Hello Goodbye – new additions to the blogroll and one removal?
There's nothing like a good holiday for a good read. On mentioning I was looking for reading material, a colleague thrust a copy of The Long Tail into my sweaty palm. It's a revelation. I know it's easy to get excited by these things - especially when you come to them late, like I have, … Continue reading Great holiday reading material – The Long Tail