Technology public relations is not necessarily what people are after

At PR Meets Marketing- not on my blogroll but soon about to be - is a great piece on using Wordtracker to isolate keywords. Wordtracker is the big daddy of SEO keyword analysis. I can't say it better than Wordtracker themselves, so here's a blatant copy of their, ummm, copy: Wordtracker's suggestions are based on … Continue reading Technology public relations is not necessarily what people are after

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Piss-poor press releases: a remedy

I've been meaning to post about Wadds' Tech PR Blog for the past two days but haven't been able to. I think it's a great idea for an intern to go through press releases and figure out what's going on with them. The findings confirm what I think I already know: there are certain words - … Continue reading Piss-poor press releases: a remedy

Bad communication, good communication: now you see it, now you don’t

At ....the world's leading...., I just commented on copy quite correctly entitled 'Meaningless tripe.' The copy was indeed meaningless and tripe. It reminded me of one of my intentions when setting up this blog: to draw attention to bad and good communication alike. Communication is like design in that you only notice it when it's done badly. … Continue reading Bad communication, good communication: now you see it, now you don’t