Hot on the heels of Advertising Age’s adoption of the Power150 and Edelman’s Social Media Index, Judy Gombita of PR Conversations has very kindly forwarded me an extremely interesting article about (yet another) New Way To Standardize The Podosphere*:
The newly formed Association for Downloadable Media, based in San Francisco, is setting out to standardize* audience measurement and advertising for media such as podcasts. Fifteen major companies are backing the organization* so far, with interim board reps from companies such as Apple BlogTalkRadio, NPR, Nielsen Online and Porter Novelli. Internal elections will happen in September. The group will also meet at the Podcast and New Media Expo that month.
It seems that everyone is trying to grab the ‘new media measurement’ ground although the ADM’s primary focus is on downloadable media, presumably because it conveniently side-steps the problem of blog measurements – ie a download is a download is a download – and covers greater media content (could this be anticipation of an interactive multimedia Web 3.0?)
* Apologies for the Americana there. Those ‘z’s just seem so harshly angular don’t they? Give me the curvaceous Anglo ‘s’ any time.
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