(Another) new social media metric?

Hot on the heels of Advertising Age’s adoption of the Power150 and Edelman’s Social Media Index, Judy Gombita of PR Conversations has very kindly forwarded me an extremely interesting article about (yet another) New Way To Standardize The Podosphere*:

The newly formed Association for Downloadable Media, based in San Francisco, is setting out to standardize* audience measurement and advertising for media such as podcasts. Fifteen major companies are backing the organization* so far, with interim board reps from companies such as Apple BlogTalkRadio, NPR, Nielsen Online and Porter Novelli. Internal elections will happen in September. The group will also meet at the Podcast and New Media Expo that month.

It seems that everyone is trying to grab the ‘new media measurement’ ground although the ADM’s primary focus is on downloadable media, presumably because it conveniently side-steps the problem of blog measurements – ie a download is a download is a download – and covers greater media content (could this be anticipation of an interactive multimedia Web 3.0?)

* Apologies for the Americana there. Those ‘z’s just seem so harshly angular don’t they? Give me the curvaceous Anglo ‘s’ any time.

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One thought on “(Another) new social media metric?

  1. Thanks for including mention of the newly formed Association for Downloadable Media. We are just open for membership and hope anyone who wants to monetize their portable audio and video content, from a single podcaster to an corporation involved in the space will join and participate.
    We hope first to standardize on terminology, ad units/formats, ad campaign measurement and audience measurement.
    Our first meeting will be at the Podcast and Portable Media Expo in September.
    Sincerely,
    Susan Bratton
    CEO
    Personal Life Media, Inc.
    founding member ADM

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