It looks like his metrics will be used as the editorial benchmark when referencing bloggers in print and online (quite literally looks like it – that’s what the pullquote graphic says).
Todd’s inspired a plethora of other tables, including my own PowerPR index which stepped on his toes a bit, although I’ve moved away from his metrics somewhat. I could never replicate his bloglines figures nor did I really take to his subjective ‘Todd And’ rating which I don’t think has a place in any objective index. Perhaps that will now be removed, or formalised more. Perhaps, like me, Todd will start to bring in more metrics such as Google Blog mentions which I think are valid counterparts to Yahoo Links. I’d also like to see more ongoing stats showing risers, fallers, and perhaps the weekly highest risers and fallers and most active blogs. Not that this is trading, you understand, but a snapshot of the state of the PR blogosphere. Not so much an index as a weather forecast, perhaps.
What does this mean for my own lowly attempts to create my own index? It was never intended to compete with the Power150 – nor could it, because his is totally automated and updated daily whereas mine has been compiled manually although I’m working on a rudimentary form of automation right now. I think I can still get value from what I’m doing (so long as the software I’m using holds up – it already looks like it might not be up to the job), not least for myself personally to gain an insight into the idea of influence vs popularity which is what I set out to do in the first place. If I find it becomes too onerous a task – and part of me suspects this is why Todd’s getting backing for his index – I can always switch to compiling a smaller copywriting index of my very own instead.
But mostly I hope the Power150 does become a benchmark. We need one. And if Advertising Age endorses his, then I hope we all will. It might settle some arguments about how exactly to measure this strange blogosphere of ours and whereas I have recently sunk from 255 to 267 on the ‘honourable mentions‘ list, at least it’s honourable.
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