I was discussing Twitter with a colleague the other day and we came to the conclusion that really, we don’t know what it’s for. Neither do a lot of other people.
Even The Guardian is perplexed. It mentions that futurist Warren Ellis uses Twitter. Well, that’s just great for him, but with things moving so fast and in such unpredictable ways, can futurists get this stuff right any more? These new social media sites seem to come from nowhere then everyone is talking about them. Had you heard of Twitter, Facebook or even Second Life more than, say, six months ago? And could anyone really have foreseen that texting would become the force it now is?
It could be that its success is down to doing just one thing well and its seeming readiness to be taken into other platforms. It could also be that it’s a form of micro-blogging. However, it seems to me that whereas blogging is about sharing content, Twitter is absolutely about building communities. In fact, I’d go as far as to say that it’s the cheapest way to amass a community and monetise it. The actual 140 character message is largely irrelevant. It’s just a way of forming massively valuable data about social groups without just asking people to link for the hell of it.
I have to say that frankly I cannot think of a good, solid PR use for it. Nor any other use come to that.
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