A colleague of mine directed me towards this superb series of videos the other day – actually, it was just the one video but a whole series seems to be developing.
They are small but perfectly formed 2/3 minute presentations given by the large and perfectly formed Ted Smith, a research fellow at CNET Networks (BNET’s parent company). He seems to take the approach that the ‘atom’ of the network is the interaction between two people and from that, a topology of trust forms.
The three I’ve seen so far are:
- Motivations for Influence – New Insights – talks about the cycle of information sharing that stimulates confidence, both in the sharer of information and the recipient. Being influential is not necessarily about being the smartest guy in the network, but the one who shares information the best. (Wasn’t this one of Jack Welch’s ideas, that his job as CEO was to ensure information was shared among the people who needed it?)
- Activating influence – Who vs. Where – shows how, by sharing good, unique information you can become an influential member of a group and that it’s not necessarily who you are but where in the network of influence.
- Creating Influence – Avoiding the Backlash – demonstrates how and why there is a backlash when someone infiltrates a network and, by not being who they claim to be – for example a paid blogger – violates the social contract. The real damage comes when people may act on the false supposition that they’re being given unbiased information and as a result they lose trust.
Anyway, go and have a look.
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