Blog influence. It’s a strange thing and something that’s been taxing my mind of late. There are many metrics you can use to create your home-brewed tables, and there are companies out there who will do this kind of thing for you, properly.
However I recently came across two tables that agreed in their methodology and which produced interesting results: the top 25 blogs about blogging on Daily Blog Tips, which was derived from Todd And’s Power150 of Top Marketing Blogs. I liked them because they allow for comparison across metrics – for example ‘flipping’ rankings so that smaller numbers score higher, allowing comparison with other metrics such as authorities which are incremental – and also because they aligned with the hitherto ‘best’ solution I’d found at bloginfluence.net. It seemed these three sites broadly agreed on a set of parameters to use, so I decided to simulate this, initially by recreating the top 25 blogging sites table for myself, then adapting this for PR.
So does this table really show influence? Actually, I think it does. I know companies such as Onalytica would disagree, but I think within a suitably small sample set you can equate popularity with influence. We’re comparing apples with apples here. It’s not as if I’ve put scobleizer in here. These are all PR blogs.
As with my recent SEO keywords post, these results are now in a new page and will be revisited at some point to get an idea of movement. But before I waffle on, here they are, with the score for each parameter out of ten giving a possible maximum of 40 (and not beautifully formatted but WordPress doesn’t like complex html tables for some weird reason so I had to use a graphic instead):
The methodology was fairly simple. I recreated the top 25 blogs about blogging table, figuring out how the ranges had been created and the rankings handled. Then I just copied my PR blogroll into Excel and went about the same business, although I had to use different ranges: blogs about blogging are much more popular than about PR, so by the same value ranges all the PR blogs would have scored very low.
This brings out one of the difficulties when looking at influence vs popularity. While the ‘blogging blogs’ might be much more popular generally, I imagine they’re not as influential in the PR world. Likewise, some of the heavyweights in the PowerPR index might not cut it in the blogging world, yet when some of these people speak, PR people listen.
If you want to know what the Google Page Rank, Alexa, Bloglines and Technorati parameters are, refer to my earlier post on the subject. To find out more about the methodology, refer to the 25 Blogs about Blogging post. And if you want to check out the blogs themselves, they’re all under ‘PR links’ to the left of this blog, and you can subscribe to an aggregated feed of the whole lot here.
I’m not sure how much of my own interpretation of the results I should add here, except to say that I wonder whether colleagues Neville Hobson and Shel Holtz will fall out because one is ranked above the other, and a big up to Spudgun for scoring absolutely nothing on any of the parameters. Nul points – it’s a considerable achievement (zero indicates no data available).
As for myself, well I hope people find these results interesting enough to push me up the rankings. I don’t necessarily want to be popular. OK, I do.
Finally, this took me ages, not least because working online can be so sllooooow. I have a strong feeling the Power 150 is automated. I tell you, if I ever have to work in a totally ASP environment I would go mad.
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