Today my twitching, flinching eye lands on no fewer than three items in my PR feed which slate PR people:
- Public Relations Rogue laments that ‘far too many PR professionals are woefully ignorant of emerging techonology and trends that impact communication’
- His posting is based on another one in the feed, by Dave McLure, in which he gives six reasons why PR doesn’t work if you’re a geek. Don’t worry though because FG put him right on each of those points, especially the one about ewespoons. 😉
- Scatterbox by Steven Silvers talks about PR and the business of enthusiastic incompetence, boiling all PR’s woes down to one simple truth: ‘the client hires PR people who don’t know what they’re doing.’
And, in turn, his posting is based on Guy Kawasaki’s blog listing the top ten reasons PR doesn’t work. Of all these posts, Guy’s seems the most well-balanced. He’s a nice Guy.
What is going on here? Actually, I think I have a hunch. I think it’s a backhanded self-compliment. A lot of these people are saying “I’m totally on the ball and these other people aren’t. Look at them, aren’t they stupid. One of these days I’m going to be director. I’ve got a blog, you know.” The difficulty comes in assessing what they’re actually doing about it in their own companies. I really do hope they’re spearheading Web 2.0 initiatives or even training people off their own bat. I’m not saying they’re not: I just hope they are. I just hope that for every negative they’re pointing out, they’re endeavouring to introduce a positive.
In fact I’d say that’s true of a lot of blogging. It does generally tend to be a bit of a whinge, doesn’t it?
EDIT: And immediately after posting this I notice another one: Brian Solis, who seems to have picked up on the same wave of anti-PR, and offers brilliant advice for everyone. Bless you, Brian.