It’s not what you know, it’s who you know.

My partner was recently approached to work for another company. A few weeks ago we lost a key member of staff to a rival agency. Why is this? It's because they know people. They have contacts. In my copywriting feed there comes an advert for a PR manager that is pretty well paid but stresses … Continue reading It’s not what you know, it’s who you know.

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Actually, we’re very, very smart. Smarter than you.

What do copywriters write about when they really mean it? They write about... Why a copy brief isn't just a copy brief. Taken at its core it's a design brief too. It's an operating brief. It's a beating-heart brief.  It's the heart of the way the company operates. It's the eyes looking towards where the company … Continue reading Actually, we’re very, very smart. Smarter than you.

The only post in the world to defend PR people against journalists

I keep coming across stuff about how much journalists hate PR people. Seth Porges at Crunchgear tells us (ok, told us in December) ways in which we can make his life easier, 'Joanna' at 72point gives advice on how to approach them while even in India they seem to dislike us. There's very little out there on … Continue reading The only post in the world to defend PR people against journalists

If you’re interested in Whitehouse and Wolfowitz, you’ll love this.

I don't just receive. Actually, I don't really receive much at all on this blog. But I do give. Subscribe to my feeds and you get a good all-round view of what's happening in the PR, journalism, copywriting and tech blogospheres. I'm not going to tell you exactly how I created these feeds, but what I … Continue reading If you’re interested in Whitehouse and Wolfowitz, you’ll love this.

Military PR is run with military precision. That is why it fails.

A colleague of mine used to work with military PR. Before this all flared up, I was told, at first hand, that really their PR operations are not staffed by PR people, or indeed by anyone with any solid knowledge of the media. They're staffed by ex-military. Many would argue that the best people to send messages out would … Continue reading Military PR is run with military precision. That is why it fails.

If you’re staring at a blank screen looking for writing inspiration, try these tactics

If you're staring at a blank screen looking for writing inspiration, try these tactics: Statistics. They always grab people, and if you dig around for good, compelling figures then the story can hang off them. Imagine the first line: 4000 holes in Blackburn, Lancashire. If it's good enough for Lennon, it's good enough for your target audience. … Continue reading If you’re staring at a blank screen looking for writing inspiration, try these tactics