A recent report by Technorati shows, ummm, something about blogging.
E-gain claims that “the increase in the popularity in blogging shows no sign of slowing down”. Information Week reckons that “it’s taking the blogosphere longer now to double in size”. Clearly this is a directly contradictory take on the same source.
So, on to the report. It’s here. Looks to me from the first chart like the number of new blogs being created per month is slowing down. But then there are lots more charts and text and it’s making me go all oopsy-la.
What we have here it seems is a classic illustration of communication gone bad. If both the blogs I mentioned have different takes then one of them must be wrong. Maybe both. Meanwhile there’s no way I’m going to sift through all that information just to come to some conclusion on Technorati’s behalf.
So can someone please tell me: is the blogosphere expanding at the same rate, or what?
The one thing I do know is that whereas I initially told myself I would never post about blogging, I just realised I’m posting about blogs reporting on a blog about blogging.