One report, two analyses. Which to believe?

A recent report by Technorati shows, ummm, something about blogging.

E-gain claims that “the increase in the popularity in blogging shows no sign of slowing down”. Information Week reckons that “it’s taking the blogosphere longer now to double in size”. Clearly this is a directly contradictory take on the same source.

So, on to the report. It’s here. Looks to me from the first chart like the number of new blogs being created per month is slowing down. But then there are lots more charts and text and it’s making me go all oopsy-la.

What we have here it seems is a classic illustration of communication gone bad. If both the blogs I mentioned have different takes then one of them must be wrong. Maybe both. Meanwhile there’s no way I’m going to sift through all that information just to come to some conclusion on Technorati’s behalf.

So can someone please tell me: is the blogosphere expanding at the same rate, or what?

The one thing I do know is that whereas I initially told myself I would never post about blogging, I just realised I’m posting about blogs reporting on a blog about blogging.

Advertisements

4 thoughts on “One report, two analyses. Which to believe?

  1. “Egain claims that “the increase in the popularity in blogging shows no sign of slowing down”. Information Week reckons that “it’s taking the blogosphere longer now to double in size”. Clearly this is a directly contradictory take on the same source.”

    It isn’t a contradiction. If there are, say, 500 new blogs appearing each day, then it only takes 1 day for the blogosphere to double in size from 500 to 1000. But when there are 500,ooo blogs, it will take 1000 days to double to 1 million even if there are still 500 new blogs each day.

    The larger the number, the longer it will take to double if the rate of growth is the same.

  2. Hmmm, I guess you’re right. However the Information Week piece talks elsewhere about how the report “details the slowing of blog proliferation”. This seems in direct contradiction to E-gain’s take on it when it says it shows no sign of slowing down, doesn’t it? This interpretation also seems suspiciously to fall neatly into E-gain’s lap: “If you are in any doubt, contact an expert such as E-Gain to find out more.”

  3. There appear to be a number of other online marketeers that would tend to agree with us, BigmouthMedia being just one, however I am sure that as you have stated there will probably be a number of takes on that particular Technorati article.

Look! It's a comment field!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s