Tag Archives: web design

When the medium obscures the message

The original mandate for this blog was to expose communication gone bad – when the medium gets in the way of the message. Whereas I’ve diverged from that a little because you have to be quite anally retentive to write an entire blog on the subject, I’ve noticed three examples of this today. First thing: [...]

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If you’re interested in Whitehouse and Wolfowitz, you’ll love this.

I don’t just receive. Actually, I don’t really receive much at all on this blog. But I do give. Subscribe to my feeds and you get a good all-round view of what’s happening in the PR, journalism, copywriting and tech blogospheres. I’m not going to tell you exactly how I created these feeds, but what I [...]

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The heart of everything you do

Everything hangs on your messaging and your brand personality. This doesn’t just apply to copywriting. When I take on a new piece of work I insist on going through the copy brief. Some people are brilliant at it, providing me with exactly the right information, mainly because I ask for exactly the right information. Others [...]

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CheddarVision – inspired, flawed, and inspiring

The CheddarVision campaign is truly brilliant, but flawed. Their website claims by very strong implication – not least the counter in milliseconds – that you’re watching a live image of cheese maturing. Not compelling viewing to be sure but their hit count is truly stupendous and they’ve hit mainstream media in a big way. However, there’s [...]

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Feed me, feed you – how to set up your own news syndication service

I’ve made frequent mention on this blog of ‘my feeds’. By this, I’m referring to the four RSS features in the right-hand column on this page - imaginatively and wittily entitled ‘The PR Pros Proclaim’, ‘The Journalists Retort’, ‘The Writers Mumble’ (for that is what they do) and ‘The Geeks Speak’. Now, I don’t actually manually [...]

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Are they the best in Europe?

Another bile-raising item comes through on my copywriting feed today: the 2007 Grand Prix Competition held by the Federation of European Business Communications Associations (FEIEA – although I’m sure it should be FEBCA, perhaps the acronym’s based on the French or indeed Esperanto). There’s something odd about that page: can you guess what it is [...]

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I Want Media – so give it to me!

In my Blog PR feed, this comes through from Jeremy Pepper who makes the great point that we can be over-reliant on technology to do our PR for us, when instead of high-tech we should be high-touch. And, despite me being a bit of a geek who would rather sit in a broom cupboard with [...]

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