Today, two podcasts: Tech PR War Stories, and FIR. They both offer insights into why companies are slow to take up social media, particularly blogging, and while they differ slightly, they’re broadly the same. It’s all about fear, you see. Tech PR War Stories is a good, useful, credible podcast and I always learn something [...]
Tag Archives: web 2.0
Quick n’dirty blog analysis
So, you’ve been asked to provide a list of, say, between ten and 20 blogs for a given topic. You have absolutely no idea what the blogosphere is like for that topic and the client’s calling you in an hour for results. Do this: Go to http://www.makemyreport.com/ and type in your topic terms. Note the top few [...]
Sieving through the mud to find gold
It’s easy to overlook the search terms people use to find your blog. But instead of discarding the ’weird’ entries, take another look: you might pick up on an emerging trend. Often, when looking through the search engine terms that have been used to find this blog, I’m confused. Why are so many people looking for information [...]
How long can Pandora continue to get it wrong?
On Pandora.com’s blog as at 4 October 2007: Dear Global Pandorans – It’s been a few (painful) months since we had to begin blocking listeners outside the US. Many of you have been writing in for updates, so we thought it would be useful to post the latest news. Sorry for not having done so sooner. [...]
Network numbers
An article in the Guardian recently caught my eye: Why web.2.0 adds up to a revolution for our industry looked at the maths of networks and how they apply to different networks for carrying information. It got me to thinking: how do the numbers really shape up? What would my ‘number’ be? And are they [...]
The Ogilvy Blog Aggregator: Pipes across the world
I was scratching around for something interesting to say when I noticed, in my Google Docs ‘Blog ideas’ document, a passing mention of an interesting Yahoo Pipe I’d seen some time ago. So, I took a closer look – and, in the process, found the guy who’d created it. It’s called the Ogilvy Blog Aggregator and you can see [...]
Cadburys vs Phil Collins, Apple vs Microsoft. Or: it seems people in the UK are more interested in Apple now, than in Microsoft, for possibly the first time ever. What a long title that is for a blog post.
I’ve been playing around with Google Trends, a-la-Micropersuasion. Some of it I do get, and some of it I don’t. But one thing I have discovered: people in the UK seem to be looking for Apple more than Microsoft, at the tail-end of a trend that seems pretty constant over the past three years. My Google [...]
The Friendly Ghost Social Media Resource – Part II: In Which Friendly Ghost Pulls It Out
Yesterday, I posted my initial attempt to relate PR activities to social media, trying to establish a model that enabled users to look at either end of the issue, that is, what PR activities could you do with a particular social media resources, and which social media could you bring to bear on a specific [...]
The Friendly Ghost Social Media Resource
EDIT: I since had another stab at this. Please feel free to continue reading this posting, but really, you’re better off following this link to read about the better solution I came up with. Honestly. How, at a glance, could you relate PR to social media? All PR. All social media. Then again, take the other tack: relate social [...]
Feedback foam
- Ian Green: PR still doesn't get social media Ian Green
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Visible Banking: Visible Banking Twitter Watch #2 - 25443 followers ... Christophe
Social spume
- Nearly All Rumors Agree: New iPhone Will Have a 4-Inch ScreenAfter yesterday’s report that Apple has been ordering 4-inch screens (or larger) for its next generation iPhone, Reuters chips in today Saying the same thing. Citing sources familiar with the situation, Reuters claim the new iPhone’s screen will be exactly 4-inches from corner to corner. It’s still unknown whether the aspect ratio will stay the same (Apple c […]Stan Schroeder
- Connected Consumer Series Spotlights The Five Most Pressing Topics In RetailThe continued evolution of the cross-channel shopper has compelled retailers to rethink their engagement strategies, as well as front- and back-end processes. Retail industry analysts continually report developing trends in mobile, social media, store operations, CRM and BI, among other topics. With this influx of new strategies and information, merchants ar […]alicia@gthreecom.com (Alicia Fiorletta)
- Pinterest Raising $120 Million to Fund International Expansion [REPORT]Pinterest is raising $120 million in a funding round expected to be announced Thursday or Friday morning, according to multiple sources. The investment, Pinterest’s third, places the two-year-old social bookmarking site’s valuation in the range of $1 billion to $1.5 billion. AllThingsD reports that Japanese commerce giant Raukten is leading the round with a […]Lauren Indvik
- Fab.com Shares What Facebook Friends Are BuyingEcommerce shop Fab.com is an industry game changer, deeply integrating social media into its unique way of selling tech gadgets, tailored dresses, innovative kitchenware and extraordinary home decor. Fab.com rolled out a website redesign, called Fab 3.0, introducing new social shopping features on Wednesday. Updates include a Facebook integration that create […]Joann Pan
- Create a Designer Room With New Site ‘Project Decor’The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Project Decor Quick Pitch: A home decorating platform where users can browse and buy items. Genius Idea: Interactive design boards let users upload p […]Kate Freeman
- Couple Dead After Bad Cellphone Connection Foils Chance of Rescue [VIDEO]A couple whose car fell down an embankment in the Catskill Mountains tried to make rescue calls on their cellphone but shoddy reception prevented help from reaching them in time. Arthur and Madeleine Morris’ car was stuck when it fell down an embankment near their driveway of their vacation home. Five times they tried to call 911, their son and a neighbor, b […]Kate Freeman
- Is Total Gadget Immersion Good or Bad for Kids? [INFOGRAPHIC]Gadgets such as smartphones and tablets are becoming more and more embedded in kids’ lives. From middle schoolers with smartphones to babies who are comfortable with an iPad but can’t work a magazine, many children today grow up as true digital natives. And parents are catching on that gadgets can help control and distract their little rugrats. According to […]Sam Laird
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
