The Tippex Bear YouTube channel is brilliant. I can’t remember how I came across it yesterday. I did notice something ‘strange’ about the YouTube page but thought it was just because it would be a custom-built page. When the guy reached out of the video, I nearly freaked. And then, the pièce de résistance, the [...]
Tippex and bears. Who’d have thought, eh?
by Brendan on September 3, 2010 in brands, socialmedia, socialvideo
Should the BBC link more, or think more?
by Brendan on March 26, 2009 in socialmedia, socialvideo, strategy, viral
So the BBC has quoted me. If you think I’m blowing my own trumpet here, you’re right. The BBC is a big target for PR. If you get a client mention on the BBC, it’s a high point. I worked with the people behind The Box, and while I wasn’t present at the sell-in, it [...]
Kutiman – thru you
by Brendan on March 13, 2009 in stuff, viral
Sorry, but I’ve just got to show you this:
The Radio Today video is nice – but is it truly viral?
by Brendan on March 11, 2009 in measurement, viral
So during my commute this morning I heard something on my mobile phone’s radio something about the ‘viral’ thing Radio 4′s Today programme has done, and how it’s being picked up. Then I went into a tunnel, and only heard the tail end of the conversation where they mentioned John Humphrys’s pink thong. I was [...]
The Greatest Viral Ever – and other assorted examples
by Brendan on October 26, 2008 in advertising, brands, marketing, socialvideo, viral
What makes a great viral? Firstly, let’s be clear: viral is an effect. I’ve been asked to ‘do something viral’ in the past, and in explaining this I’ve had to say that really, anything and everything we do should be viral. That is, it should be a powerful enough message that impels sufficient people to [...]
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- Defend Your Home From These 10 ‘Space Invaders’ Accessories1. Space Invader Welcome Mat Welcome visitors to your home with a lone invader for them to wipe their feet on -- sweet revenge for all the times they got zapped by the aliens. Cost: $45Click here to view this gallery.Released all the way back in 1978, Space Invaders has become more than a retro classic — it’s a cultural touchstone for multiple generations, s […]Amy-Mae Elliott


Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.