The Tippex Bear YouTube channel is brilliant. I can’t remember how I came across it yesterday. I did notice something ‘strange’ about the YouTube page but thought it was just because it would be a custom-built page. When the guy reached out of the video, I nearly freaked. And then, the pièce de résistance, the [...]
Tippex and bears. Who’d have thought, eh?
by Brendan on September 3, 2010 in brands, socialmedia, socialvideo
Should the BBC link more, or think more?
by Brendan on March 26, 2009 in socialmedia, socialvideo, strategy, viral
So the BBC has quoted me. If you think I’m blowing my own trumpet here, you’re right. The BBC is a big target for PR. If you get a client mention on the BBC, it’s a high point. I worked with the people behind The Box, and while I wasn’t present at the sell-in, it [...]
Kutiman – thru you
by Brendan on March 13, 2009 in stuff, viral
Sorry, but I’ve just got to show you this:
The Radio Today video is nice – but is it truly viral?
by Brendan on March 11, 2009 in measurement, viral
So during my commute this morning I heard something on my mobile phone’s radio something about the ‘viral’ thing Radio 4′s Today programme has done, and how it’s being picked up. Then I went into a tunnel, and only heard the tail end of the conversation where they mentioned John Humphrys’s pink thong. I was [...]
The Greatest Viral Ever – and other assorted examples
by Brendan on October 26, 2008 in advertising, brands, marketing, socialvideo, viral
What makes a great viral? Firstly, let’s be clear: viral is an effect. I’ve been asked to ‘do something viral’ in the past, and in explaining this I’ve had to say that really, anything and everything we do should be viral. That is, it should be a powerful enough message that impels sufficient people to [...]
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- Why Google Shouldn’t Bother With a Home Entertainment GadgetThere’s a rumor going around that Google is planning some kind of home-entertainment device — possibly and answer to the (also rumored) Apple iTV. Apparently Google’s living-room product will be Google-branded, controlled via Android phone or tablet and may eventually expand to do things like control your room lights or kitchen gear. It really sounds like a […]Peter Pachal
- List of Corporate Social Strategist 2012 (Buyer/Brand Side, 1000+ Employees)It’s time for the annual publication of the list of Corporate Social Strategists at companies with over 1000 employees (enterprise class) that are spearheading, leading, and carving out social business at today’s modern corporation. The Corporate Social Strategist Defined Is the business decision maker for social media programs – who provides leadership, roa […]jeremiah_owyang
- 15 Fascinating Twitter Employees You Should Follow1. Kris We're intrigued by the tweets of someone that labels themselves as being "unnecessarily coy" and knows that they will someday live in Paris once their days of working with the "Twitter dudes" are through.Click here to view this gallery.You may follow lots of interesting people on Twitter, but do you follow any Twitter employe […]Brandon Smith
- First Photos of Beyonce’s and Jay-Z’s Baby Emerge on Tumblr [PICS]Blue Ivy Carter on Tumblr More than a month after Beyonce and Jay-Z welcomed their first child to the world, pictures of the newborn, Blue Ivy Carter, have emerged. A Tumblr blog titled "HelloBlueIvyCarter" popped up on Friday night, displaying five photos of the baby. Blue Ivy was born sometime on Jan. 7. The text on the new Tumblr blog reads, […]Brian Anthony Hernandez
- Revealed: Google Wallet Security Flaw on Android Phones [VIDEO]Don’t give up your wallet and plastic cards just yet — at least, not until Google Wallet gets a security update. The Android-only service, which lets you pay with your smartphone, turns out to have a major security flaw. If someone gets hold of your phone, they can effectively hit the reset button on Google Wallet — and get themselves sent a new PIN number. […]Kate Freeman
- Have You Updated Your LinkedIn Profile Lately?LinkedIn keeps growing and piling up successive quarters of revenue growth....(author unknown)
- Groupon: From 'Wildly Profitable' to 'Learning How to Communicate'At a time when both Wall Street and the public may be down on Groupon, the company has hired a 20-year agency vet to handle its PR efforts....(author unknown)

