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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Which are the most important social media metrics? (Hint: they’re nothing to do with social media)

by on December 2, 2011 in measurement

I could write a book on this one. But there’s little point because a) I don’t have time to write a book, and b) other people have already written them. So, I’ll be brief, not least because this is a blog post and not a book: the most important social media metrics are nothing to [...]

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