Yep. I decided I needed to work with people on a permanent basis again, and wanted a gig that combined social media, copwriting, and the chance to work in an interesting, online environment for a company that was going places. And I got it! It’s been an, ummm, interesting three years plying my trade as […]
Tag Archives: socialmedia
The old web is dying and I’m not sure I like the new one
BlogPulse has no pulse So I was playing around with dashboards and the like yesterday – as one does – and noticed that BlogPulse has disappeared. BlogPulse was not the greatest blog search engine around, but it was the only one offering anything like useable charts. So, given that Technorati charts disappeared years ago (although […]
Which are the most important social media metrics? (Hint: they’re nothing to do with social media)
I could write a book on this one. But there’s little point because a) I don’t have time to write a book, and b) other people have already written them. So, I’ll be brief, not least because this is a blog post and not a book: the most important social media metrics are nothing to […]
New Delicious – sweet eye candy but a bitter aftertaste
As if by magic, Delicious has relaunched. I had that sinking feeling when I powered up my laptop this morning and noticed that the Delicious add-on that I use to navigate the web wasn’t loading properly. It didn’t take long to figure out that there are some fairly radical changes going on. Superficially it looks […]
Whither Social Mention?
Social Mention is a pretty good social media aggregator. Think Google, but for social media. When I say ‘pretty good’, I mean it’s not without its faults. It doesn’t do real phrasal searches – that is, a search for “Brendan Cooper” in quotes will give results with just “Brendan” and “Cooper” in them, which is […]
Models for working with social media: what works, what sort of works, and what really doesn’t
I’ve been thinking a lot recently about how best to work with clients. It strikes me that this is a process that should, at the end, have a client who knows about social media, and can talk about it and use it with confidence. This is important: clients can smell fear at a hundred paces, […]
Trends
Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much […]
Podcasts pay
So, I’m falling in love with my HTC Wildfire, not least because it’s re-opened the world of podcasts. My old PC is now downloading them and wirelessly throwing them across to the phone, as well as downloading web intelligence for clients, and helping to cure cancer and find aliens via distributed computing. Fab. Anyway, what […]
Want PR? Been Penalized by Google? Then lead a campaign.
Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help – which is what I’m hoping will happen with the ‘Have I Been Penalized’ campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and […]
Social spume
- Learning by analogyThe story of Hansel and Gretel is not actually about Hansel or Gretel. You are surrounded by examples and lessons and case studies that clearly aren't exactly about your project. There's never been a book written precisely about the situation you are facing right now, either. Perhaps one day they will publish, "Marketing Low-Cost Coaching Serv […]Seth Godin
- Content is king but so is the delivery platformOne of the benefits of being a member of the International Associations of Business Communicators (IABC) is the bi-monthly magazine, CW. Every other month, the printed publication originally known as Communication World would come through your letterbox filled with useful and highly-readable content that offered knowledge, insight, interviews, case studies, […]neville@nevillehobson.com (Neville Hobson)
- How Facebook Has Changed Since Going Public 1 Year Ago"Facebook was not originally created to be a company," CEO Mark Zuckerberg wrote in his SEC Registration letter a little more than three months before Facebook went public on May 18, 2012. "It was built to accomplish a social mission — to make the world more open and connected." In the year since the Facebook IPO, some things haven't […]Seth Fiegerman
- Giant Stop Sign Is Laser-Projected Onto a Sheet of WaterImagine you're a truck driver. You're coming up to a tunnel that might be too low for your truck to fit under, but you're not sure. Suddenly, a gigantic red stop sign appears to obstruct the road in front of the tunnel entrance, giving you no doubt. Stop! You're not going to overlook that explicit warning What is this sorcery? See the vid […]Charlie White
- Top 10 Tech This WeekIt was a big week in tech, the week of Google I/O. But apart from the annual Google geekfest that its developers conference is, there was much more. We were in San Francisco to cover Google I/O, but we also kept an eye on the rest of the world of tech for Top 10 Tech This Week The biggest story of the week — which in turn contained countless big stories — wa […]Lorenzo Franceschi-Bicchierai
- AOL, Yahoo Were Better Investments This Year Than Facebook StockAh, the benefit of hindsight. Those who rushed to buy Facebook stock at its initial public offering price of $38 per share on May 18, 2012, are likely a little disappointed with their investment one year later. Though the stock has recovered from its $17.55 September 4 low, the price of the stock today, at a little more than $26 per share, is still closer to […]Lauren Indvik
- 6 Apps You Don't Want To MissIt can be tough to keep up with all the new apps released every week. But you're in luck — Mashable takes care of that for you, creating a roundup each weekend of our favorite new and updated apps. This week Google launched its own streaming music service, and another music service got a new mode designed specifically to be used while driving. Airbnb […]Emily Price
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
