Tag Archives: socialmedia
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On Monday, I start as Editor-in-Chief at Adfonic Global Mobile Advertising

by on May 24, 2012 in advertising, blogging, computing, copywriting, disciplines, freelance, personal, PR, strategy

Yep. I decided I needed to work with people on a permanent basis again, and wanted a gig that combined social media, copwriting, and the chance to work in an interesting, online environment for a company that was going places. And I got it! It’s been an, ummm, interesting three years plying my trade as [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Which are the most important social media metrics? (Hint: they’re nothing to do with social media)

by on December 2, 2011 in measurement

I could write a book on this one. But there’s little point because a) I don’t have time to write a book, and b) other people have already written them. So, I’ll be brief, not least because this is a blog post and not a book: the most important social media metrics are nothing to [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

New Delicious – sweet eye candy but a bitter aftertaste

by on September 27, 2011 in socialbookmarking, socialmusic

As if by magic, Delicious has relaunched. I had that sinking feeling when I powered up my laptop this morning and noticed that the Delicious add-on that I use to navigate the web wasn’t loading properly. It didn’t take long to figure out that there are some fairly radical changes going on. Superficially it looks [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Whither Social Mention?

by on September 7, 2011 in RSS, technology, cloudcomputing, monitoring, socialmedia, search, reputationmanagement

Social Mention is a pretty good social media aggregator. Think Google, but for social media. When I say ‘pretty good’, I mean it’s not without its faults. It doesn’t do real phrasal searches – that is, a search for “Brendan Cooper” in quotes will give results with just “Brendan” and “Cooper” in them, which is [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Models for working with social media: what works, what sort of works, and what really doesn’t

by on August 8, 2011 in socialmedia, training

I’ve been thinking a lot recently about how best to work with clients. It strikes me that this is a process that should, at the end, have a client who knows about social media, and can talk about it and use it with confidence. This is important: clients can smell fear at a hundred paces, [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Trends

by on July 19, 2011 in advertising, google+, marketing, measurement, PR, socialnetworks, technology, trends, Twitter, visualisation

Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Podcasts pay

by on May 31, 2011 in marketing, podcasts, PR

So, I’m falling in love with my HTC Wildfire, not least because it’s re-opened the world of podcasts. My old PC is now downloading them and wirelessly throwing them across to the phone, as well as downloading web intelligence for clients, and helping to cure cancer and find aliens via distributed computing. Fab. Anyway, what [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Want PR? Been Penalized by Google? Then lead a campaign.

by on May 19, 2011 in PR, technology, socialvideo, socialnetworks, cloudcomputing, strategy, search, Twitter, reputationmanagement

Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help – which is what I’m hoping will happen with the ‘Have I Been Penalized’ campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

What do subscribe, like and follow have in common?

by on April 12, 2011 in disciplines, marketing, PR, socialmedia, socialnetworks, socialvideo, Twitter

They’re all ways of linking, true. They’re all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true. But they all mean the same thing. And that thing is? “I find what you have to say interesting, and I’d like to know more.” This probably strikes you as blindingly obvious, but [...]

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