A couple of weeks ago I was honoured to be asked by Heather Yaxley if I would like to give a talk to members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. […]
I love it when I make a connection. This time, I’d had in my ‘blog ideas’ file, a link to a fabulous slideshare presentation entitled ‘Measuring Social Media’. I wanted to look into this both to gain some insight, and to find out more about slideshare. I found out so much more in the process! […]
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