A couple of weeks ago I was honoured to be asked by Heather Yaxley if I would like to give a talk to members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. […]
MIPAA presentation part one: improving SEO in marcoms material
by Brendan on February 6, 2009 in brands, marketing, monitoring, PR, socialmedia
From slideshare to the Social Media Club
by Brendan on November 15, 2007 in PR, RSS
I love it when I make a connection. This time, I’d had in my ‘blog ideas’ file, a link to a fabulous slideshare presentation entitled ‘Measuring Social Media’. I wanted to look into this both to gain some insight, and to find out more about slideshare. I found out so much more in the process! […]
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Social spume
- Paula Deen’s (Alleged) Racism Goes ViralPaula Deen sure knows how to stir up trouble, doesn’t she? A recent lawsuit filed against Mrs. Ham-in-the-Face by the manager of her Savannah restaurant contains more than a few barely believable allegations, among them that she and her husband often used the n-word and that: …white employees were free to use the customer bathroom at the front of the restaur […]Patrick Coffee
- Verizon: We’re Not Slowing Down Your NetflixIt’s a rainy day; you’re busy power loading Dr. Who on Netflix when it happensNetflix lapses into endlessly “Loading” your next episode, without actually ever playing it. This is not a new problem, and even as broadband speeds improve, the issue persists. Now a recent report in Gigaom suggests that the cause of your troubles, at least on one major broadband […]Lance Ulanoff
- The Dumbest Things Redditors Have Done for LoveLove can make you do crazy things, like hoisting a boombox over your head to serenade your dream girl, sprinting to the love of your life while staring into her eyes on FaceTime, and maybe even purchasing a $4.9 million home to be closer to your boyfriend's family. SEE ALSO: Hilarious Video Asks, 'What if Dating Was Like Reddit?' When a Reddit […]Hannah Orenstein
- You’re Not Going to Love the Way You Get Fired. The Board Guarantees It.Men’s Wearhouse has fired its venerable founder, executive chairman and beloved pitchman, George Zimmer. Mr. Zimmer launched the men’s clothing enterprise in 1973 with one store in Texas. Today there are 1,143 locations across North America. The public came to know and love Mr. Zimmer from the popular commercials featuring his famous slogan “You’re going to […]James F. Thompson
- A 1.3 Billion-Pixel View of MarsNASA released a 360-degree interactive panorama of Mars from Curiosity rover's point of view The image is actually a compilation of 900 photos — all of which Curiosity took while she was parked in an area called Rocknest in October and November of last year. Stitched together, the mosaic makes you feel like you're standing on the Red Planet with th […]Amanda Wills
- Twitter Buys Social Discovery Startup SpindleTwitter has acquired Spindle, a location-based social discovery engine, the two companies announced Wednesday. The terms of the deal were not immediately disclosed. Spindle was founded two and a half years ago by former Microsoft engineers with the goal of helping users discover relevant content on social networks based on time and place. The startup raised […]Seth Fiegerman
- The Business of SimpleI read recently that the very simple act of walking barefoot on grass is a powerful and natural stress reliever. In the last year alone, the US paid over $42 million in losses related to stress and anxiety (lost time, medication, etc). It’s big business. And yet, taking off your shoes and putting your feet in the grass is one way to relieve stress (at least […]ceb


Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.