Tag Archives: PR

The PR Friendly Index is no longer about PR. Is PR even about PR any more?

by on May 11, 2009 in bloggers, blogging, blogs, disciplines, measurement, socialmedia, trends

I’ve been doing a lot of thinking about the PR Friendly Index recently. Given that I’m not working in social media exclusively any more, it’s a pain in the arse to maintain and other indexes do this better (and keep getting better too), I’ve been thinking of scrapping it. However, before doing so, I thought [...]

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Praise be, my subscriptions have fallen

by on April 30, 2009 in blogging, blogs, copywriting, microblogging, personal, PR, RSS, socialmedia

Running a blog about social media and PR is a piece of pie. Just start it up and make the right noises, eventually you wind up with several hundred subscribers. Same with Twitter. What is everyone talking about on Twitter? Mostly social media, it seems to me. So it’s with a sense of satisfaction that [...]

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Words are ideas too

by on April 27, 2009 in copywriting, PR, socialmedia, strategy

Over the past few weeks since going freelance I’ve noticed the value clients place on ideas. As a copywriter there’s a temptation to think that your writing is the end product. It is, but that all starts with ideas. You can’t just sit down with a client and start penning words, but you can sit [...]

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Aaaaaargh! Sometimes, it’s just PR Fail.

by on March 15, 2009 in PR, socialmedia, socialnews

I have a journalist friend who is hopping mad because PR people have forgotten the basics. When I first got into social media, it was through PR. In fact, being fairly new to PR at the time, I used social media to help me learn more about it. I found my blog really useful in [...]

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The Flackenhacks: darn it, I didn’t win.

by on October 30, 2008 in bloggers, disciplines, personal, PR, stuff

So, this is the first blog post about the Flackenhacks 2008. I would love to have won the ‘Wank 2.0: User-generated twat’ award but sadly had to give way to Richard Bailey who wasn’t present to collect his. I had my speech ready and everything (can’t repeat it here – remember what happened to Russell [...]

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Top tip: put your keywords in your title

by on October 13, 2008 in blogging, brands, disciplines, marketing, PR, socialnetworks, visualisation

PR is most definitely a keyword. If you work in it, you should mention it. I’ve come across Matthew Watson’s list of PR Blogs before. It’s another approach to ‘measuring’ blogs, by simply peeling out those from the Ad Age Power150 which mention the word ‘PR’ in the title. You could argue that it’s a [...]

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PR Fail – a collection of bad things :(

by on July 28, 2008 in microblogging, PR, RSS, socialbookmarking

How did we live before PR Fail? A Tumblr blog, it takes Twitter postings or del.icio.us bookmarks tagged with “prfail” or “uselesspr” in an attempt it says here, “to help PR people be better and give journalists and bloggers a way of sharing their bad experiences. As well as just collecting examples of bad PR [...]

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Link love gone kerrrayzee

by on July 22, 2008 in blogs, measurement, PR, socialbookmarking

I’m due another issue of the PR Friendly index. This is my listing of the top 100 PR blogs I read, ranked according to various publicly available metrics. I’ve been thinking about introducing a bit more latitude to it, such as incorporating metrics from humans – that is, del.icio.us, Twitter etc – alongside those from [...]

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Web words can be scary, but they needn’t be

by on July 21, 2008 in PR

In the past I’ve written about how we need ‘friendlier’ words to describe this online world, and I’ve commented on how such bizarre words can make social media seem more surreal than need be. So, what do you do if you want to get a message out, but you know you’re operating in an area [...]

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