Tag Archives: objectives
Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Which are the most important social media metrics? (Hint: they’re nothing to do with social media)

I could write a book on this one. But there’s little point because a) I don’t have time to write a book, and b) other people have already written them. So, I’ll be brief, not least because this is a blog post and not a book: the most important social media metrics are nothing to [...]

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Strajectics? Obtagies? How about tacstratives?

It’s very probably true to say that Afghanistan is in a bit of a mess. This isn’t helped, however, when I hear people on the radio say things like “The strategy was to get the Taliban out.” That’s not a strategy. It’s an objective. And it probably isn’t even an objective because I doubt it’s [...]

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