Tag Archives: obama

Tippex and bears. Who’d have thought, eh?

by on September 3, 2010 in brands, socialmedia, socialvideo

The Tippex Bear YouTube channel is brilliant. I can’t remember how I came across it yesterday. I did notice something ‘strange’ about the YouTube page but thought it was just because it would be a custom-built page. When the guy reached out of the video, I nearly freaked. And then, the pièce de résistance, the [...]

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Will one tweet ever change the world?

by on September 29, 2009 in microblogging, socialbookmarking, socialmedia, technology, trends

Sometimes, you know you’re seeing history in the making in a few video frames. Recently, there’s been a bit too much of it happening. I watched in awe as the US Senate refused Bush his bailout money – the split-screen showed the politicians’ verdict and the resultant stock market crash like a horrendous parody of [...]

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I probably definitely should… ah sod it.

by on April 21, 2009 in blogs, copywriting, microblogging, personal

Over the past year or so I’ve noticed that people have tended to react to me as a social media type in one of two distinct ways. One is the school of thought which thinks that, because I run a blog and have worked in social media, they know nothing about it and I know [...]

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HowSociable can you go?

by on February 12, 2009 in measurement, socialmedia, socialnetworks

Influence – it’s a tough thing to measure, especially when it all depends on who’s linking to whom, and whether their behaviour has changed in any way. So if you don’t have access to several thousand pounds and a server farm to track this, you can get an idea of influence by studying ubiquity, that [...]

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So Twitter is omnipresent all of a sudden – but not necessarily omnipotent

by on February 10, 2009 in microblogging, socialmedia

Everyone’s talking about it. No, not Eastenders. Suddenly, everyone wants to know about Twitter. I’ve been asked several times recently “What is it, exactly?”, and I can only say the usual: it’s a bit like texting, but imagine your text going onto the web, and if people find your texts interesting enough or they know [...]

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The Greatest Viral Ever – and other assorted examples

by on October 26, 2008 in advertising, brands, marketing, socialvideo, viral

What makes a great viral? Firstly, let’s be clear: viral is an effect. I’ve been asked to ‘do something viral’ in the past, and in explaining this I’ve had to say that really, anything and everything we do should be viral. That is, it should be a powerful enough message that impels sufficient people to [...]

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