Tag Archives: monitoring
Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

If you want to understand social media, do it when there’s a big TV event happening

by on February 14, 2011 in measurement, technology, monitoring, visualisation, socialmedia, research, trends, search, Twitter, reputationmanagement

We’re living in a strange world right now. We’re sort of at a tipping point between broadcast and broadcomment, where we can watch what millions of other people are watching, while at the same time see what they’re saying. This was brought home to me during the Prime Ministerial debates in the UK. I watched [...]

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marmoset

To craunch a marmoset, frothy vomit, and other curiosities

by on June 9, 2010 in copywriting, monitoring, socialmedia

Estimated reading time: 2 minutes So I was going through Epoch PR‘s numbers (I’m their digital associate and am helping them with their online strategy), and this came up: http://seadna.net/301-redirect-the-seo-way-to-rename-or-move-files-or-folders/ To quote the bit that my Epoch PR search must have picked up: “it takes a straws of in good time always and hard hopped [...]

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The UK Election Social Media Dashboard: What I learned

by on May 7, 2010 in monitoring, RSS, socialmedia, technology, Twitter, visualisation

Estimated reading time: 1.5 minutes So the dust is still settling – hasn’t actually settled yet because we have a hung parliament so all the politicians will be running around with their knees bent, flapping their arms and clucking and pecking at each other relentlessly until one of them, with a gigantic squawk, lays a [...]

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Everything does something, but nothing does everything

by on May 5, 2010 in cloudcomputing, measurement, monitoring, RSS, socialmedia, technology

I’ve been thinking a lot recently about how to monitor, capture, measure and report. The good news is that there are ways of doing all of these. The bad news? None of them do it all. Here’s the current state of play: Google Reader is really good for monitoring and going back through old posts, [...]

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It’s never been easier to engage, so if people don’t…

by on April 14, 2010 in cloudcomputing, measurement, monitoring, socialmedia, socialnews, socialvideo, technology, trends, Twitter, visualisation

… then we’re all going to hell in a hand cart. Probably. A bit. Sounds a bit alarmist I know, but here’s my take on this. In the past, I’ve been fairly lackadaisical about politics. I thought I had left-wing leanings when I was younger but then who doesn’t/didn’t? At least I wasn’t a hippy [...]

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What are people saying about Gordon Brown, Alistair Darling, David Cameron, George Osborne, Nick Clegg and Vince Cable?

by on April 7, 2010 in socialmedia

So, the election is upon us. Hustings, hustings everywhere. The boy stood on the burning deck when all about was hustings. Etc. Because I’m dashboard-kerrayzee, I thought it might be a nice idea to put together a few dashboards to cover all this. It’s also a good exercise in developing new methods that don’t depend [...]

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What are people saying about… the iPad, iPhone and iPod?

by on January 29, 2010 in blogs, brands, monitoring, RSS, search, strategy, technology, Twitter, visualisation

Unless you’ve been living in a cave for the past week, you’ll know all about the iPad, Apple’s new wunderkit – what it has, what it has not, what it’s for, what it’s not for, and so on. Fortunately, the term ‘iPad’ is very quick and easy to search for. So, it’s a doddle to [...]

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What are people saying about… Bono?

by on January 4, 2010 in cloudcomputing, monitoring, reputationmanagement, research, RSS, socialmedia, technology, visualisation

Last week I looked at how Eurostar were faring, by putting together a dashboard in Netvibes which is powered by my social media search engine in the background. The results were interesting: we could see how the anger spread quickly through social media channels – and now, you can see how it’s waned quickly. No [...]

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What are people saying about… Eurostar?

by on December 23, 2009 in blogs, cloudcomputing, microblogging, monitoring, socialmedia, Twitter

Eurostar is to rail travel what Terminal 5 was to air travel. While Terminal 5 was slowly falling apart, I had the opportunity to put together my first ever monitoring dashboard for people who wanted to track what was going on. Since then I’ve played around a-plenty with dashboards and monitoring systems, so while I [...]

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