Tag Archives: measurement

Camping it up at Measurement Camp and Tuttling about at Tuttle Club

by on February 20, 2009 in socialmedia

So this week I’ve been out and about, specifically to Measurement Camp and Tuttle Club. Camping it up Measurement Camp isn’t actually a camp – that is, we don’t sit around a fire singing songs nor do we wear feather boas – but it is a seriously useful event that I would urge people to [...]

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HowSociable can you go?

by on February 12, 2009 in measurement, socialmedia, socialnetworks

Influence – it’s a tough thing to measure, especially when it all depends on who’s linking to whom, and whether their behaviour has changed in any way. So if you don’t have access to several thousand pounds and a server farm to track this, you can get an idea of influence by studying ubiquity, that [...]

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Top tip: put your keywords in your title

by on October 13, 2008 in blogging, brands, disciplines, marketing, PR, socialnetworks, visualisation

PR is most definitely a keyword. If you work in it, you should mention it. I’ve come across Matthew Watson’s list of PR Blogs before. It’s another approach to ‘measuring’ blogs, by simply peeling out those from the Ad Age Power150 which mention the word ‘PR’ in the title. You could argue that it’s a [...]

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Over the past six PR Friendly Indexes: mostly declining

by on August 23, 2008 in blogs, measurement, PR

Now I’ve published a number of editions of the PR Friendly Index it strikes me that I have enough data to look at changes over this period. So, I thought it would be interesting to take a look at the metric that seems most accurately to determine position in the index – Technorati Authority – [...]

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The PR Friendly Index for August 2008

by on August 19, 2008 in bloggers, measurement, PR

Once again it’s been a bit longer than a month since last I compiled this. But at least I managed it eventually. Key below, index below that, explanation below that. You might also find the FAQ useful. KEY Technorati Authority – unique incoming blog links over the past six months Technorati Inlinks – total incoming [...]

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Link love gone kerrrayzee

by on July 22, 2008 in blogs, measurement, PR, socialbookmarking

I’m due another issue of the PR Friendly index. This is my listing of the top 100 PR blogs I read, ranked according to various publicly available metrics. I’ve been thinking about introducing a bit more latitude to it, such as incorporating metrics from humans – that is, del.icio.us, Twitter etc – alongside those from [...]

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The PR Friendly Index for June 2008

by on June 3, 2008 in PR

It’s been far too long since last I sat down and sorted this out, mainly because I listened to the people who didn’t like it more than the people who did. In the end I decided what the hey let’s just do it anyway, so here we go. Key below, index below that, explanation below [...]

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Four buzz charts, one big picture

by on June 2, 2008 in PR

Some recent work yielded these four Technorati charts showing blog buzz (see right). They were all competitors in the same industry. And yet the difference in presence in the blogosphere is quite striking. The company yielding the chart on the bottom right is using social media well, using all manner of approaches such as del.icio.us, [...]

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Metrica Numbers go crunch!

by on April 17, 2008 in PR

Metrica, the analysis and measurement company, has issued its PR industry benchmark report called Metrica Numbers, and it’s a serious piece of work. My initial reaction is that it’s gold dust, which Metrica are graciously liberally sprinkling all over the PR blogosphere. To wit: “This report consolidates media analysis meta-data from more than three million press articles featuring [...]

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