Tag Archives: Google

Does Google return 651,000,000 hits for Microsoft – or just 414?

by on March 27, 2009 in socialmedia, stuff

Do this: Go to Google (whichever flavour you can access – annoyingly I can only see google.co.uk) Search for microsoft (or just click here) Take a look at the ‘Results’ figure, towards the top right of the page. It should say something like ‘Results 1 – 10 of about 650,000,000′. That’s quite a few results, [...]

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MIPAA presentation part one: improving SEO in marcoms material

by on February 6, 2009 in brands, marketing, monitoring, PR, socialmedia

A couple of weeks ago I was honoured to be asked by Heather Yaxley if I would like to give a talk to members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. [...]

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Google’s new search will be the best of both worlds

by on July 17, 2008 in socialbookmarking, socialnews, technology

Google has released a video showing a Digg-like interface to its search. I think it’s going to change everything. A casual glance at Friendfeed picked up a link from Chris Brogan: entitled ‘Is this the future of search?’ Given that I’m currently scratching my head a lot and figuring out how best to pull together [...]

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Objective: own your Google page

by on July 1, 2008 in PR

source » You can’t beat the web, but you can certainly join it. Today I was talking to someone about a client that I used to work for, who had a spot of trouble couple of years ago. On the whole their web presence is pretty solid but there’s a fly in the ointment: when [...]

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Jabberwocky – in social media and Web 2.0

by on June 11, 2008 in PR

It started with the names – blipoo, badoo, yahoo, capazoo. Woophy. Twitter. Google. “They’re like something out of Jabberwocky,” thought I, uffishly. So, a bit of research later, here it is! I’ve tried to keep it true to the original rhyming and scansion, and where this isn’t possible I’ve tried to make it still ‘poetical’. [...]

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How to create a news tracker with Netvibes

by on May 19, 2008 in PR

The following is cross-posted on a new blog called PNeo. Watch out for more cross-posts as well as insights, observations and analysis from the digital team at Porter Novelli, my employer. source »       News. There’s a lot of it around, especially online. You can monitor some of this perhaps, but how do you even begin [...]

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How to: Identify online opinion leaders

by on March 31, 2008 in PR

The following is cross-posted on a new blog called PNeo. Watch out for more cross-posts as well as insights, observations and analysis from the digital team at Porter Novelli, my employer.  source »      Right now, people are talking about you, your brand, your products, your services and your competitors online. The problem is that you [...]

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Which metric is the most important?

by on December 14, 2007 in blogging, PR

EDIT: I got every part of this analysis right, up until the very end when I had simply to average some figures out. Please see here for the updated version. Apologies. I’m on holiday today, so I thought I would spend the afternoon drinking coffee, listening to Pandora (Nick Drake Radio – perfect), stroking the [...]

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