Tag Archives: Facebook

Words are ideas too

by on April 27, 2009 in copywriting, PR, socialmedia, strategy

Over the past few weeks since going freelance I’ve noticed the value clients place on ideas. As a copywriter there’s a temptation to think that your writing is the end product. It is, but that all starts with ideas. You can’t just sit down with a client and start penning words, but you can sit [...]

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A rebrand can be a crisis – or an opportunity

by on April 14, 2009 in blogging, brands, marketing, microblogging, socialmedia, socialnetworks

Sometimes the value of the network becomes most apparent, when you most need it. Last week, I announced my freelance copywriting status. It was a big step for me. But before I’d done anything ‘formally’, I updated my LinkedIn. Within half an hour I had three queries, one of which has turned out to be [...]

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Measurement Camp, the BBC, and The Next Big Thing

by on March 26, 2009 in advertising, cloudcomputing, computing, measurement, musictechnology, socialnetworks, technology, viral

So last Wednesday I was at Measurement Camp, this time in the swanky offices of Dare Digital. The format is still evolving under the laid-back yet effective stewardship of Will McInnes (check out his survey, it’s hilarious), so this time we had a couple of presentations from past projects, then some quicker breakouts in which [...]

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Spotify – another business model on the hoof?

by on February 24, 2009 in marketing, musictechnology, socialmusic, technology

I was very interested to read the recent Guardian coverage of the music streaming service Spotify, especially having been part of the beta programme and written about Spotify quite a while ago and a couple of times since. My initial impressions were very positive. I liked the clean interface and the incredibly quick response times. [...]

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Enviro.aero wins!

by on February 11, 2009 in microblogging, socialmedia, socialnetworks, socialnews

Just to blow my own trumpet a little, I found out today that a project I was heavily involved with while at Fleishman-Hillard has won a Flight Global Webbie award. The prize-winning site is called enviro.aero, which is an initiative of the Air Transport Action Group (ATAG). It seeks to redress the balance in the [...]

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So, you want to get into social media?

by on August 14, 2008 in blogging, blogs, microblogging, podcasts, PR, RSS, socialbookmarking, socialnetworks, socialvideo

I’ve been asked more than once recently “How did you get into social media – because I want to.” If you’re a wannabe (see right), my topline answer would just be “Do it”. I mean, it’s all out there, most of it’s free, accessible and ubiquitous by definition. But that would be rude. So, off [...]

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Feed housekeeping yields interesting insights

by on July 14, 2008 in blogging, PR, RSS

So, as one of my ‘things to do’ before I start at Fleishman Hillard*, I’ve been going through my RSS feeds in Google Reader. A very timely post about organising RSS feeds came along on the PNeo blog reminding that I needed to do this, and how I’d in fact planned to do it some [...]

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How to: Identify online opinion leaders

by on March 31, 2008 in PR

The following is cross-posted on a new blog called PNeo. Watch out for more cross-posts as well as insights, observations and analysis from the digital team at Porter Novelli, my employer.  source »      Right now, people are talking about you, your brand, your products, your services and your competitors online. The problem is that you [...]

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The Friendly Chat: Joël Céré

by on February 17, 2008 in PR

Joël Céré is a Frenchman by conception, Anglo-Saxon by reason, Oriental by passion and a World Citizen by conviction! He has spent the last 10 years consulting on and managing marketing and interactive communication programmes at a regional or global level from Paris, Singapore and London. Having worked at Hill & Knowlton as the EMEA [...]

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