Tag Archives: copywriting

It’s hell, but necessary hell. How to keep track of freelancing projects.

by on August 14, 2009 in cloudcomputing, copywriting, disciplines, marketing, visualisation

Management. Administration. Bureaucracy. I hate it. But I have to do it. And actually, in a decidedly perverse way, Google Docs is helping me hate it a bit less every day. I once worked for a time as a designer. I quite liked being protected from the hard-nosed business of, well, business. Our sales team [...]

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Words that make you go ‘Grrrrr’

by on August 11, 2009 in copywriting

The communications world never ceases to amaze me. The very people who put together amazing programmes for clients seem unable to do this for themselves. Perhaps this is why they get such a bad rap. The ‘PR is crap’ meme circulates the web every few months, as does the ‘Advertising is dead’ meme. Maybe they [...]

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Freelancers have feelings too. Oh, and we need the money.

by on July 27, 2009 in copywriting

Being freelance is good. You get to have interesting conversations with people at the top of their game, often accompanied by coffee and nice biscuits. You walk away from the meeting feeling fresh, galvanised and optimistic. And so you should: you pitched for and landed another deal, and can look forward to another week or [...]

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Underpants and tea don’t rule

by on June 3, 2009 in copywriting, disciplines

It’s been a while since I last posted. This is because I’m in the happy position of having lots of work to get on with, and today, the even happier position of it being less sunny outside and therefore less temptation to roll around in my new garden like an excited child. It’s been an [...]

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Freelance copywriters do everything

by on May 6, 2009 in copywriting

So I’m one month into freelance copywriting now. I know this still makes me a little lamb in the lion cage of freelance copywriting but I’ve learned a lot in the past 30 days or so, mostly good. Desk guilt I said mostly good. I suffer desk guilt. That is, the guilt one feels when [...]

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Praise be, my subscriptions have fallen

by on April 30, 2009 in blogging, blogs, copywriting, microblogging, personal, PR, RSS, socialmedia

Running a blog about social media and PR is a piece of pie. Just start it up and make the right noises, eventually you wind up with several hundred subscribers. Same with Twitter. What is everyone talking about on Twitter? Mostly social media, it seems to me. So it’s with a sense of satisfaction that [...]

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Words are ideas too

by on April 27, 2009 in copywriting, PR, socialmedia, strategy

Over the past few weeks since going freelance I’ve noticed the value clients place on ideas. As a copywriter there’s a temptation to think that your writing is the end product. It is, but that all starts with ideas. You can’t just sit down with a client and start penning words, but you can sit [...]

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I probably definitely should… ah sod it.

by on April 21, 2009 in blogs, copywriting, microblogging, personal

Over the past year or so I’ve noticed that people have tended to react to me as a social media type in one of two distinct ways. One is the school of thought which thinks that, because I run a blog and have worked in social media, they know nothing about it and I know [...]

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Brendan rebrand!

by on April 9, 2009 in blogging, brands, copywriting, personal, socialmedia, strategy, technology

It’s not quite an anagram, but close. An actual anagram of Brendan is ‘Nanbred’, which isn’t quite a word either, but close. Main thing is, I’m rebranding. From now on, I am a freelance copywriter, and this blog will morph into something much more relevant to copywriting, albeit with a strong flavour of social media. [...]

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