Tag Archives: advertising
adfonic

On Monday, I start as Editor-in-Chief at Adfonic Global Mobile Advertising

Yep. I decided I needed to work with people on a permanent basis again, and wanted a gig that combined social media, copwriting, and the chance to work in an interesting, online environment for a company that was going places. And I got it! It’s been an, ummm, interesting three years plying my trade as […]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Trends

Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much […]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Advertising, PR, sales, marketing: now you see it, now you don’t

People are visual, so it makes sense that they act on what they can see. But that’s not so hot when you need to deal with, um, concepts. So, people ‘get’ advertising, because they know what an advert is. I don’t know what the figures are for the average number of adverts people are exposed […]

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nerd

Everyone needs to get out more

Estimated reading time: 2.5 minutes So today is Wednesday which means I write about… hang on, let me look it up… tum te tum te tum… ah yes, here it is. Social media! Right. Over the past month, in the UK, we’ve been subjected to the constant advances of politicians throughout the election. Thankfully it’s […]

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Ghost blogging? It’s going to happen. Get over it already.

source »      The blogosphere is no garden of Eden. We can try to self-regulate, but in so doing we’re only exposing our own naïveté.  In the beginning, there was the web.  It was beautiful. It was perceived – and conceived – as a nirvana, a democracy of thought, in which money held no sway. Then, money woke up. […]

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Trends

Quite simply, some charts that may be of interest. For example, note how Apple is about to supplant Microsoft in search volume; that PR may be peeling upwards away from advertising; the relative fortunes of bebo, Facebook and Twitter; social media is on the up and up; and, especially heartwarming for me, Star Wars is, […]

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An Englishman, Scotsman, Irishman and Welshman get into a French car…

… and a Peugeot advertising exec says: Bugger. If the Rugby World Cup pans out according to form, none of those nations will progress to the semis. Perhaps Peugeot should have considered including a Kiwi or a Springbok in its advertising just to spread that bet: Apologies to any readers who actually thought there was going to be a […]

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