BlogPulse has no pulse So I was playing around with dashboards and the like...
Latest posts
Whither Social Mention?
Social Mention is a pretty good social media aggregator. Think Google, but for social media. When I say ‘pretty good’, I mean it’s not without its faults. It doesn’t do real phrasal searches – that is, a search for “Brendan Cooper” in quotes will give results with just “Brendan” and “Cooper” in them, which is [...]
The ROI of Social Media: 10 Case Studies – TNW Social Media
The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the [...]
Models for working with social media: what works, what sort of works, and what really doesn’t
I’ve been thinking a lot recently about how best to work with clients. It strikes me that this is a process that should, at the end, have a client who knows about social media, and can talk about it and use it with confidence. This is important: clients can smell fear at a hundred paces, [...]
Hans Rosling shows the best stats you’ve ever seen | Video on TED.com
You’ve never seen data presented like this. With the drama and urgency of a sportscaster, statistics guru Hans Rosling debunks myths about the so-called “developing world. via ted.com Sometimes I think TED is all about going ‘wow’ a lot with little real significance (as in: it’s easy to go ‘wow’ at someone moving pictures around [...]
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
