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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

What’s the ROI of “Merry Christmas?”: Measuring the Effectiveness of Holiday Cards – The Measurement Standard: Blog Edition

As I deleted my 100th electronic Christmas card, all I felt was annoyance – rather than merry or joyous or whatever it was supposed to make me feel. A good 50% of these mostly cold and soulless emails were from PR firms I’d never heard of. I assume they got my name from Klout or Cision or […]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

30 Social Media Predictions for 2012 From the Pros | Social Media Examiner

How will social media impact businesses in 2012? We sought expert opinions from a wide range of pros you’re likely familiar with. We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009. To give you a glimpse of […]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

2012 social media predictions: Part One

No, that doesn’t mean I’m going to list over two thousand predictions for social media. If I did, however, I would be almost certain to get some of it right. Instead, I’m going to list my predictions for the year ahead. Which means I’ll probably get most of it wrong. However, just to lend some […]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Which are the most important social media metrics? (Hint: they’re nothing to do with social media)

I could write a book on this one. But there’s little point because a) I don’t have time to write a book, and b) other people have already written them. So, I’ll be brief, not least because this is a blog post and not a book: the most important social media metrics are nothing to […]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

If Your Team Hates Blogging, You Need A New Team

My friend Steve Farnsworth recently shared a link to some tips from Matt Ceniceros at Applied Materials about how to encourage blog posts from team members who hate blogging. Something about that concept got me thinking. It wasn’t encouraging team members to blog, as that’s critical for all organizations seeking to embrace the notion that […]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

And now Tweetcloud.com is gone?

It seems to be a bit of a watershed for social media sites right now. Google+ is nibbling away at Facebook, which itself might be about to undergo radical change. Delicious has introduced a new look and feel that hasn’t been entirely well received. Social Mention disappeared for a short while, making us realise how  […]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

New Delicious – sweet eye candy but a bitter aftertaste

As if by magic, Delicious has relaunched. I had that sinking feeling when I powered up my laptop this morning and noticed that the Delicious add-on that I use to navigate the web wasn’t loading properly. It didn’t take long to figure out that there are some fairly radical changes going on. Superficially it looks […]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

3 Ways to Improve Your Company’s Social Media Architecture

via mashable.com This is pretty good, from my ex-employer Fleishman Hillard. Everyone likes graphics because they (usually) make things clearer. In this one, anything big and green in the centre is good, because it’s a nice, living social media presence. Anything red is bad, because it’s dead. The FH solution is simply to delete the […]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

Facebook’s F8 changes: a slight case of oversharing? | Econsultancy

Facebook is renowned for rolling out new platform changes at a moment’s notice, but if early buzz is to be believed, this Thursday’s F8 developer conference will offer something a little bit special. Major changes are expected that could fundamentally reshape the way content is found and shared on the world’s largest social network. Will […]

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