I am a tech copywriter, content strategist and social media strategist.
I also do quite a few other things too such as branding, training and all-round marketing but I’ve been told I should just say I do one thing, or at most two. Which is why I’ve put three. These are probably the three I should talk about but this might change depending on what I’m working on at the time.
You can get in touch by filling in the form at the bottom of this page. You can also catch me at twitter.com/BrendanCooper. Or if you’re feeling a bit shy right now, and would rather listen than speak, subscribe. It’s up to you!
About this blog
This blog is called ‘Words make ideas make money’ because I’m very aware that when you hire a copywriter, you want to know what you’re getting in return.
This is why I’m a social media measurement nut. I will do everything in my power to demonstrate that the content I put out there, whether directly online or through an agency into offline publications, drives awareness, engagement, conversation and conversion.
This blog began as a way of understanding what PR was about, given that I’d just started working for a PR agency but didn’t know what PR was. It then became about social media. Now I’ve kind of given up on trying to write specifically about anything and so it’s going to be about, well, everything I’ve been involved with over the years: content, social media, copywriting, marketing, branding and strategy. And that’s just for starters. Basically anything that involves a smattering of tech, a bit of comms, some insight and occasionally some controversy, and I’m up for it. Especially if I can write it in sonnet form.
I was one of the founding team that set up Sharepages.com and was publications manager for its parent company, Knowledge Technology Solutions.
I have worked in publications, communications and social media strategy for world-leading brands such as ADP and Imagination Technologies, and agencies such as Porter Novelli and Fleishman-Hillard.
I also ran the marketing, PR, social media and content single-handed for two years as Editor-in-Chief at Byyd mobile advertising.
I have been quoted by the BBC, Brand Republic and PR Week, and featured in Communication Director as a blogger (see left) and as a social media commentator (click for PDF). I have also appeared on BBC Radio 4’s You and Yours programme as a social media commentator.
I’ve appeared on lists of online influencers in PR, social media and marketing, such as Ad Age’s Power150 list of top global marketing blogs Spinning Around’s Top Marketing Blogs, Ewan CarMichaels’ top 50 social media blogs of 2011, the 10Yetis most influential PR blogger list, and the BrandWatch 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
That’s the pro stuff out of the way. More importantly, I like recording nice guitar parts then ruining them with synths and samples, going for long walks, especially in Avebury during midsummer, and live with my lovely partner, two cats, a tortoise and a 1976 Triumph Spitfire in Buckinghamshire, near a church with a duck pond.
If you’d like to know more, or just fancy a chat, then get in touch using this form:
You can also catch me at twitter.com/brendancooper. If I’m around, I’ll respond. Promise.