I’ve just listened to a piece on the radio 4 Today programme about the swine flu rapidly spreading across continents. The speaker is a professor with a kindly, reassuring delivery. He sounds like my local postman. But he’s just coined the phrase ‘Armageddon virus’ while considering the impact a combination of swine flu and the […]
Everyone needs to think about what they’re doing and saying
by Brendan on April 29, 2009 in copywriting, viral
Should the BBC link more, or think more?
by Brendan on March 26, 2009 in socialmedia, socialvideo, strategy, viral
So the BBC has quoted me. If you think I’m blowing my own trumpet here, you’re right. The BBC is a big target for PR. If you get a client mention on the BBC, it’s a high point. I worked with the people behind The Box, and while I wasn’t present at the sell-in, it […]
Measurement Camp, the BBC, and The Next Big Thing
by Brendan on March 26, 2009 in advertising, cloudcomputing, computing, measurement, musictechnology, socialnetworks, technology, viral
So last Wednesday I was at Measurement Camp, this time in the swanky offices of Dare Digital. The format is still evolving under the laid-back yet effective stewardship of Will McInnes (check out his survey, it’s hilarious), so this time we had a couple of presentations from past projects, then some quicker breakouts in which […]
Kutiman – thru you
by Brendan on March 13, 2009 in stuff, viral
Sorry, but I’ve just got to show you this:
The Radio Today video is nice – but is it truly viral?
by Brendan on March 11, 2009 in measurement, viral
So during my commute this morning I heard something on my mobile phone’s radio something about the ‘viral’ thing Radio 4′s Today programme has done, and how it’s being picked up. Then I went into a tunnel, and only heard the tail end of the conversation where they mentioned John Humphrys’s pink thong. I was […]
The Greatest Viral Ever – and other assorted examples
by Brendan on October 26, 2008 in advertising, brands, marketing, socialvideo, viral
What makes a great viral? Firstly, let’s be clear: viral is an effect. I’ve been asked to ‘do something viral’ in the past, and in explaining this I’ve had to say that really, anything and everything we do should be viral. That is, it should be a powerful enough message that impels sufficient people to […]
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- Deadly Oklahoma Tornado as Seen From SpaceA supercell thunderstorm spawned a deadly F-4 tornado that ripped through Oklahoma City and its suburbs on Monday, and NASA satellites tracked and beamed images of the storm. As the storm plowed through the city, it left a devastated trail two miles wide and 17 miles long. At publication time, there were 24 confirmed deaths and more than 230 injuries. The im […]Amanda Wills
- The High-Tech Immigration Debate: Everything You Need to KnowTechnology companies' public policy project of the year has been their fight for changes to the United States' immigration systemFacebook CEO Mark Zuckerberg wrote an op-ed about immigration reform and set up a political group to advocate for the cause. AOL founder Steve Case made the Sunday talk show rounds to publicize the issue, and a myriad of […]Alex Fitzpatrick
- Xbox One Will Currently Not Play Xbox 360 GamesThe newly announced Xbox One will not be able to play previous generation Xbox 360 games, Microsoft confirmed Tuesday. The Xbox One is designed on an x86 architecture, on a new eight-core chip. The Xbox 360 uses a Xenon processor, with PowerPC architecture, making the systems incompatible "The Xbox One hardware is not compatible with Xbox 360 games. We […]Chelsea Stark
- Independent Horror Movie To Be Released Via Facebook Game?There are movies, and there are Facebook games, and there are even Facebook games based on movies. And now, thanks to Cardiff, U.K.-based filmmaker Mr Dog Films, there may be a feature horror film distributed via a Facebook game. continued… New Career Opportunities Daily: The best jobs in media.David Cohen
- Showrooming: A $217 Billion Problem [Infographic]Consumers are increasingly using their mobile devices to search for the best deals, which is costing brick-and-mortar retailers $217 billion in sales losses. Also, 35% of all Americans are engaging in showrooming (viewing products in-store and purchasing online) regardless of whether or not they own a smartphone. Showrooming impacts certain product categori […]info@retailtouchpoints.com (Mike Santos)
- Microsoft's Xbox One: Your Knee-Jerk Twitter ReactionsMicrosoft made slew of Xbox announcements at its much-hyped "A New Generation Revealed" event, which was live streamed online and broadcasted on TV on Tuesday. Viewers were treated to the new Xbox One console and its features, such as voice-recognition control for all things entertainment, a TV guide, Skype integration and a new Kinect sensor, amon […]Brian Anthony Hernandez
- Likeable Media Introduces LikeableAds.comLikeable Media, a social media marketing provider, announced the launch of LikeableAds.com and its new media and planning department to better serve clients buying advertising for Facebook, LinkedIn, and Twitter. continued… New Career Opportunities Daily: The best jobs in media.Justin Lafferty


Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.