It seems to be a bit of a watershed for social media sites right now. Google+ is nibbling away at Facebook, which itself might be about to undergo radical change. Delicious has introduced a new look and feel that hasn’t been entirely well received. Social Mention disappeared for a short while, making us realise how [...]
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Flanged bananas. Or: how to write a press release that works online too.
Do you write press releases? Do they work online? As in, can people find them? How do you know? Here are some ways to make your releases work as hard for you online as they do offline. Takeaways: Use keywords Make the title and first sentence look good online Write the release first, then the [...]
Trends
Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much [...]
Want PR? Been Penalized by Google? Then lead a campaign.
Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help – which is what I’m hoping will happen with the ‘Have I Been Penalized’ campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and [...]
What do subscribe, like and follow have in common?
They’re all ways of linking, true. They’re all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true. But they all mean the same thing. And that thing is? “I find what you have to say interesting, and I’d like to know more.” This probably strikes you as blindingly obvious, but [...]
If you want to understand social media, do it when there’s a big TV event happening
We’re living in a strange world right now. We’re sort of at a tipping point between broadcast and broadcomment, where we can watch what millions of other people are watching, while at the same time see what they’re saying. This was brought home to me during the Prime Ministerial debates in the UK. I watched [...]
Aggregated predictions: what really will happen with social media in 2011
Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish enough to base an entire year that hasn’t happened on the ramblings of one poor gangrel creature. Fortunately I [...]
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Social spume
- Facebook Friends Worth $0.01 Toward Cost Of FilmDo you think your Facebook friends are worthless? Think again: Each one is worth one cent toward the purchase of the online stream of visual art musical film Andy X. Andy X began streaming at the exact 25-year anniversary of the death of legendary artist Andy Warhol, 6:21 a.m. February 22. Directed by Jim Sharman (best known for Rocky Horror Picture Show), t […]David Cohen
- LinkedIn Buys Smart Email Startup RapportiveRapportive, a startup that makes a Gmail add-on that displays social media info about contacts as you email them, confirmed on Wednesday that it had been purchased by LinkedIn. Rahul Vohra, CEO of Rapportive, confirmed the acquisition on the company’s blog. “In business, partnership is dating — and we went on a lot of dates with LinkedIn. Slowly, but surely, […]Todd Wasserman
- Zipcar Wants to Make Your Car Part of its FleetZipcar’s 673,000 subscribers currently share its fleet of 8,900 vehicles. But what if they could also rent yours? The company announced on Wednesday that it’s taking a first step toward finding out. Zipcar has led a $13.7 million round of funding in a peer-to-peer car rental startup called Wheelz. Like similar startups Getaround and RelayRides, Wheelz runs a […]Sarah Kessler
- The Pope Takes to Twitter to Save LentPope Benedict XVI is bringing a segment of his daily papal message to Twitter, beginning Ash Wednesday, Feb. 22, according to a Vatican Radio blog post. The reason? In its post, the Vatican says that while some Catholics view Lent as a time to volunteer, give something up or study the Bible, others have abandoned the season: “In our increasingly secular soci […]Zoe Fox
- H&M and Marni Building Awareness With InstagramContinuing the fashion industry’s increasing digital efforts, H&M and Marni have launched an Instagram contest on H&M’s Facebook page called “What Inspires You?” to promote their capsule collection available on March 8. (Click on the second link to also take a look at the clip for the collection, directed by Sofia Coppola.) Participants can win items […]Tonya Garcia
- Navy SEALs Using New Film To Encourage RecruitmentIn preparation for the debut of the new film Act of Valor, there have been screenings across NYC, including one that we attended a couple of weeks ago on the Intrepid. Among those in the audience: Montel Williams, Stephen Baldwin, and many of the stars of the film, who are actual Navy SEALs. “Inspired by true events,” the story focuses on the a group of SEAL […]Tonya Garcia
- Will Texting Become Extinct Thanks to Free Social Messaging Apps?Phone companies missed out on $13.9 billion last year as more people opted to send free texts through SMS (short message service) applications like Blackberry Messenger and Facebook Mobile Messenger, according to a report. This follows a $8.6 billion loss in phone company provided text revenues in 2010. SMS revenues are down as people communicate through cha […]Joann Pan
