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by Brendan
on July 19, 2011 in advertising, google+, marketing, measurement, PR, socialnetworks, technology, trends, Twitter, visualisation
Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much [...]
by Brendan
on February 14, 2011 in measurement, monitoring, reputationmanagement, research, search, socialmedia, technology, trends, Twitter, visualisation
We’re living in a strange world right now. We’re sort of at a tipping point between broadcast and broadcomment, where we can watch what millions of other people are watching, while at the same time see what they’re saying. This was brought home to me during the Prime Ministerial debates in the UK. I watched [...]
by Brendan
on January 24, 2011 in bloggers, disciplines, marketing, measurement, microblogging, monitoring, PR, reputationmanagement, research, search, socialmedia, socialnetworks, socialvideo, strategy, trends, Twitter
Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish enough to base an entire year that hasn’t happened on the ramblings of one poor gangrel creature. Fortunately I [...]
by Brendan
on December 17, 2010 in brands, cloudcomputing, copywriting, disciplines, freelance, marketing, monitoring, personal, PR, research, socialmedia, strategy, trends
So while I have my blogging head on – hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign – I thought I’d jot down my thoughts on the state of the social media nation for the coming year. It’s not all good. Here we go… Confidence will go down [...]
by Brendan
on April 17, 2010 in cloudcomputing, measurement, monitoring, reputationmanagement, search, technology, trends, Twitter, visualisation
This morning I took a quick look at what people were saying on the UK Election Social Media Dashboard. I noticed a few spikes on Twitter for George Osborne. This was strange. Osborne hasn’t figured particularly highly so far, and when he has, it’s been associated with spikes for his contemporaries Darling and Cable. So [...]
by Brendan
on April 14, 2010 in cloudcomputing, measurement, monitoring, socialmedia, socialnews, socialvideo, technology, trends, Twitter, visualisation
… then we’re all going to hell in a hand cart. Probably. A bit. Sounds a bit alarmist I know, but here’s my take on this. In the past, I’ve been fairly lackadaisical about politics. I thought I had left-wing leanings when I was younger but then who doesn’t/didn’t? At least I wasn’t a hippy [...]
by Brendan
on April 12, 2010 in measurement, monitoring, socialmedia, trends, visualisation
The other day I was going through the UK Election Social Media Dashboard and suddenly noticed, in large letters, the word ‘nauseating’ next to Vince Cable’s tweet cloud. It’s not every day you see a politician using a four-syllable adjective so I clicked and found out, well, you probably know by now, that he considers [...]
by Brendan
on November 17, 2009 in measurement, trends
After a lot of dithering I’ve decided to shelve the PR Friendly Index. I learned a lot while putting it together, but I think it’s served its purpose now. I just noticed that it’s attracting a lot of attention today for some reason, and I don’t think it’s good to have something so out of [...]