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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Trends

Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much […]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

If you want to understand social media, do it when there’s a big TV event happening

We’re living in a strange world right now. We’re sort of at a tipping point between broadcast and broadcomment, where we can watch what millions of other people are watching, while at the same time see what they’re saying. This was brought home to me during the Prime Ministerial debates in the UK. I watched […]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Aggregated predictions: what really will happen with social media in 2011

Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish enough to base an entire year that hasn’t happened on the ramblings of one poor gangrel creature. Fortunately I […]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

2011 social media predictions

So while I have my blogging head on – hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign – I thought I’d jot down my thoughts on the state of the social media nation for the coming year. It’s not all good. Here we go… Confidence will go down […]

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Who are: @frosty_snow, @geoff_bronson, @gavin_henderson, @peter_bently?

This morning I took a quick look at what people were saying on the UK Election Social Media Dashboard. I noticed a few spikes on Twitter for George Osborne. This was strange. Osborne hasn’t figured particularly highly so far, and when he has, it’s been associated with spikes for his contemporaries Darling and Cable. So […]

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It’s never been easier to engage, so if people don’t…

… then we’re all going to hell in a hand cart. Probably. A bit. Sounds a bit alarmist I know, but here’s my take on this. In the past, I’ve been fairly lackadaisical about politics. I thought I had left-wing leanings when I was younger but then who doesn’t/didn’t? At least I wasn’t a hippy […]

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The UK Election Headline Game: what do you think it’ll be tomorrow then?

The other day I was going through the UK Election Social Media Dashboard and suddenly noticed, in large letters, the word ‘nauseating’ next to Vince Cable’s tweet cloud. It’s not every day you see a politician using a four-syllable adjective so I clicked and found out, well, you probably know by now, that he considers […]

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The PR Friendly Index is no more

After a lot of dithering I’ve decided to shelve the PR Friendly Index. I learned a lot while putting it together, but I think it’s served its purpose now. I just noticed that it’s attracting a lot of attention today for some reason, and I don’t think it’s good to have something so out of […]

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Facebook? Facelift more like.

Why oh why oh why oh why oh why does Facebook keep changing? I recently had call to get back into Facebook for a new business pitch (post-edit: we won). I knew it had changed and needed to clue up on the differences. It was broadly similar but, well, different. And on looking back at […]

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