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Danger words

by on June 18, 2010 in strategy

When I was a young, naive strip of a lad, I thought everyone used the right words for the right reasons. How wrong I was. How very, very wrong. Today, gnarled and grizzled, I’m more aware of what people are really saying when words come out of their heads. And some of those words should [...]

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Guest Post: Steve Meleka of Noble Meleka on SEO

by on June 7, 2010 in advertising, disciplines, marketing, seo, socialmedia, strategy

Preamble: Last week I posted my thoughts on SEO, after receiving a stream of great comments on Twitter that I thought were worth sharing. In turn, I’d posted because I was working on a project with a long-term colleague and friend, Steve Meleka. I worked with him at Imagination Technologies at the time we won [...]

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I want to listen, so let me find you!

by on March 15, 2010 in measurement, monitoring, socialmedia, strategy

I've been doing a lot of social media strategy lately. This involves digging around the web looking to see where a client is influential and what the sentiment is around that client, compared to its competitors (among many other things). And, so that I'm comparing like with like, I compare YouTube channels to each other, [...]

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What are people saying about… the iPad, iPhone and iPod?

by on January 29, 2010 in blogs, brands, monitoring, RSS, search, strategy, technology, Twitter, visualisation

Unless you’ve been living in a cave for the past week, you’ll know all about the iPad, Apple’s new wunderkit – what it has, what it has not, what it’s for, what it’s not for, and so on. Fortunately, the term ‘iPad’ is very quick and easy to search for. So, it’s a doddle to [...]

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What are people saying about… Imagination Technologies?

by on January 26, 2010 in blogging, monitoring, socialmedia, strategy, technology, Twitter, visualisation

I’ve been tinkering with Yahoo Pipes quite a lot recently, and plugging it into Netvibes. The Pipes interface can be flaky but once you get it set up you can reuse Pipes simply by passing parameters to them without ever having to edit them again. And Netvibes is just gorgeous. I’ve ‘done’ Eurostar when all [...]

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Facebook? Facelift more like.

by on October 26, 2009 in research, socialmedia, socialnetworks, strategy, technology, trends

Why oh why oh why oh why oh why does Facebook keep changing? I recently had call to get back into Facebook for a new business pitch (post-edit: we won). I knew it had changed and needed to clue up on the differences. It was broadly similar but, well, different. And on looking back at [...]

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Communication Director: Was I too harsh?

by on September 17, 2009 in copywriting, measurement, socialmedia, strategy

The nice people at Communication Director recently asked me to comment on a European government initiative called TH!NK. The TH!NK idea was worthy: that social media can be used to engage people more in the democratic process. However, the more I looked into it, the less successful it seemed. So, I said so. I just [...]

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Bing vs Google

by on August 27, 2009 in brands, marketing, search, seo, strategy, technology

The following is cross-posted from Philip Westerman’s new blog about personal reputation management. De Leon Personal Reputation Management Ltd is involved in online personal reputation management (PRM). Unlike most reputation management companies on the Internet, we work almost entirely on promoting the positive – rather than taking the “defend your reputation” stance assumed by most [...]

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Humans do it better – but do they scale?

by on July 23, 2009 in blogging, computing, measurement, microblogging, monitoring, PR, research, socialmedia, socialnews, strategy, technology, trends

Today, two seemingly unrelated but actually very similar discoveries: socialmention is offering sentiment analysis among other metrics; and SpinVox uses people to transcribe messages. Humans as machines First, the second. SpinVox.They offer voice-to-text conversion which is something of a holy grail for computing, and given my past interest in AI, I found the proposition fascinating. [...]

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