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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Want PR? Been Penalized by Google? Then lead a campaign.

Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help – which is what I’m hoping will happen with the ‘Have I Been Penalized’ campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and […]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

What do subscribe, like and follow have in common?

They’re all ways of linking, true. They’re all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true. But they all mean the same thing. And that thing is? “I find what you have to say interesting, and I’d like to know more.” This probably strikes you as blindingly obvious, but […]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

Pressed for time? Cute tools that give immediate results

Last time around, I posted about not having enough time to blog. I’m trying to fix this by basically making time – but it seems a good point at which to list some tools that help you get ‘cool’ results with as little input as possible. By this, I mean tools that use your media […]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Aggregated predictions: what really will happen with social media in 2011

Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish enough to base an entire year that hasn’t happened on the ramblings of one poor gangrel creature. Fortunately I […]

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Tippex and bears. Who’d have thought, eh?

The Tippex Bear YouTube channel is brilliant. I can’t remember how I came across it yesterday. I did notice something ‘strange’ about the YouTube page but thought it was just because it would be a custom-built page. When the guy reached out of the video, I nearly freaked. And then, the pièce de résistance, the […]

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It’s never been easier to engage, so if people don’t…

… then we’re all going to hell in a hand cart. Probably. A bit. Sounds a bit alarmist I know, but here’s my take on this. In the past, I’ve been fairly lackadaisical about politics. I thought I had left-wing leanings when I was younger but then who doesn’t/didn’t? At least I wasn’t a hippy […]

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Should the BBC link more, or think more?

So the BBC has quoted me. If you think I’m blowing my own trumpet here, you’re right. The BBC is a big target for PR. If you get a client mention on the BBC, it’s a high point. I worked with the people behind The Box, and while I wasn’t present at the sell-in, it […]

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The Greatest Viral Ever – and other assorted examples

What makes a great viral? Firstly, let’s be clear: viral is an effect. I’ve been asked to ‘do something viral’ in the past, and in explaining this I’ve had to say that really, anything and everything we do should be viral. That is, it should be a powerful enough message that impels sufficient people to […]

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So, you want to get into social media?

I’ve been asked more than once recently “How did you get into social media – because I want to.” If you’re a wannabe (see right), my topline answer would just be “Do it”. I mean, it’s all out there, most of it’s free, accessible and ubiquitous by definition. But that would be rude. So, off […]

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