Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help – which is what I’m hoping will happen with the ‘Have I Been Penalized’ campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and […]
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What do subscribe, like and follow have in common?
They’re all ways of linking, true. They’re all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true. But they all mean the same thing. And that thing is? “I find what you have to say interesting, and I’d like to know more.” This probably strikes you as blindingly obvious, but […]
Pressed for time? Cute tools that give immediate results
Last time around, I posted about not having enough time to blog. I’m trying to fix this by basically making time – but it seems a good point at which to list some tools that help you get ‘cool’ results with as little input as possible. By this, I mean tools that use your media […]
Aggregated predictions: what really will happen with social media in 2011
Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish enough to base an entire year that hasn’t happened on the ramblings of one poor gangrel creature. Fortunately I […]
Social spume
- Video Captures Scary Washington Bridge CollapseMore proof that the cameras are everywhere. The frightening collapse of a bridge in Washington State on the busy Interstate 5 was actually caught by a surveillance camera. A huge portion of the bridge fell into the Skagit River on Thursday night after an over-sized freight truck struck part of the structure. The grainy video, obtained by AP, actually shows a […]Lance Ulanoff
- Young & Rubicam's 90th Anniversary & CEO David Sable's advice for Startups [Video]Young & Rubicam celebrated its 90th year in business by inviting people around the world to join them in a social conversation that filled a Clear Channel Spectacolor Billboard at NY’s Times Square this Thursday. The billboard was populated with their profile pictures across a mosaic based on their tweets under the hashtag #AdvertisingIs. The mosaic was […]basilpuglisi
- Myspace's New Architects Reveal How to Rebuild a BrandThere's perhaps nothing harder than changing the public perception of a brand once it's been imprinted in popular culture's psyche. Especially when it's left a bad taste in users' mouths. But that was exactly the job facing Ben Johnston and Jess Huddart, CEO and creative director of Josephmark, the 25-person Australian studio tasked […]Adam Popescu
- Alfonso Ribeiro, Will and Jaden Smith Do the Carlton DanceGather 'round nerds, '90s kids and fans of Carlton Banks Will Smith and son Jaden recently made an appearance on the BBC's Graham Norton Show. In the video above, they perform a father-son rap together, which is kind of cool. But the real fun starts at the 3:45 mark, when none other than Smith's Fresh Prince of Bel-Air castmate Alfonso Ri […]Sam Laird
- Biggest Stories of the WeekTech PR: Computer Geekdom Celebrates Answer to 26-Year-Old Mystery Nutella’s Incredible, Unbelievable, Completely Inexplicable—but Totally Legal—PR Blunder Multi-Sensory Advertising: Domino’s Pizza-Scented DVDs J.C. Penny to America: ‘It’s Not You. It’s Me. (Now Please Come Back.)’ Finance, Airlines, and Telecom Prove Most ‘Socially Devoted’ Industries on Tw […]James F. Thompson
- PR Debate: Is McDonald’s Exploiting the Charles Ramsay Situation?McDonald’s is giving Charles Ramsay free food for a year. You know the situation: Charles Ramsay helped rescue three Cleveland women from the monstrous confines of kidnapper Ariel Castro, a heroic deed that landed Mr. Ramsay on national television where he instantly became famous for his candid remarks which included a reference to McDonald’s. Since then, Mc […]James F. Thompson
- UCLA Surgeons Live Vine Brain SurgeryDoctors at UCLA Health in Southern California documented a brain surgery on Thursday by using Instagram and Vine, showing yet another ground-breaking use of social media in the hospital setting. We've already witnessed the world's first live-tweeted open-heart surgery from Houston, as well as a live-tweet of a brain surgery. But what was noteworthy […]Vignesh Ramachandran
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
